National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

All Publications

Rajeev Kumar Panda

Professor
rkpanda@nitrkl.ac.in

R. R. Kondasani and R. K. Panda,"Better healthcare setting for better healthcare service quality An empirical analysis of Indian consumers’ perspective", International Journal of Quality & Reliability Management, vol.36, no.10, pp.1665-1682, Emerald, October 2019, 10.1108/IJQRM-05-2018-0120       Article
K. Adhikari and R. K. Panda,"The role of consumer-brand engagement towards driving brand loyalty Mediating effect of relationship", Journal of Modelling in Management, vol.14, no.4, pp.987-1005, Emerald, October 2019, 10.1108/JM2-03-2019-0067       Article
N. Kumar and R. K. Panda,"Place branding and place marketing: a contemporary analysis of the literature and usage of terminology", International Review on Public and Nonprofit Marketing, vol.16, no.4, pp.255-292, Springer, December 2019, 10.1007/s12208-019-00230-6       Article
S. Sahoo and R. K. Panda,"Exploring entrepreneurial orientation and intentions among technical university students: role of contextual antecedents", Education+ Training, vol.61, no.6, pp.718-736, Emerald Publishing, July 2019, 10.1108/ET-11-2018-0247       Article
K. Adhikari and R. K. Panda,"Users' information privacy concerns and privacy protection behaviors in social networks", Journal of Global Marketing, vol.31, no.2, pp.96-110, Taylor & Francis 2018, 10.1080/08911762.2017.1412552       Article
V. K. Pathak, A. K. Das, and R. K. Panda,"Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities", Indian Journal of Marketing, vol.48, no.2, Informatics Publishing 2018, 10.17010/ijom/2018/v48/i2/121332       Article
D. N. Mishra and R. K. Panda,"Empowering customer and service provider relationship in wellness tourism in India using sentiment analysis.", in 7th Academic International Conference on Business, Marketing and Management– AICBMM 2018, pp.50, FLE Learning, November 2018       Inproceedings
D. N. Mishra and R. K. Panda,"Understanding customer experiences in Indian railways: implementation of machine learning based sentiment analysis", in 6th International Conference on Business Analytics and Intelligence (ICBAI) 2018, pp.226-233, I.K. International Publishing House Pvt. Ltd., New Delhi, December 2018       Inproceedings
K. Adhikari and R. K. Panda,"Social media brand communities and brand Loyalty: an integrated AHP approach", International Journal of Virtual Communities and Social Networking, vol.9, no.2, pp.62-79, IGI Global 2017, 10.4018/IJVCSN.2017040104       Article
S. Misra and R. K. Panda,"Scale transformation of analytical hierarchy process to Likert weighted measurement method: an analysis on environmental consciousness and brand equity", International Journal of Society Systems Science, vol.9, no.3, pp.242-255, Inderscience 2017, 10.1504/IJSSS.2017.10008323       Article