S. Kaur and R. K. Panda,"Green minds in business: the influence of sustainable and entrepreneurship education on green entrepreneurial intentions", Digitizing Green Entrepreneurship, ch.4, pp.97-124, IGI Global Scientific Publishing, January 2025, 10.4018/979-8-3693-7442-9.ch004       Inbook

M. Chaurasia and R. K. Panda,"Consumption Tendencies of Masstige Brands: A Conceptualization, and Dimensional Identification", in Marketing in Service of Nature and Humanity, vol.36, pp.801-804, American Marketing Association, February 2025       Inproceedings

M. Chaurasia and R. K. Panda,"Fine dining and masstige consumption: examining the role of brand experience, trust, and happiness using PLS-SEM and ANN analysis", Review of Marketing Science, De Gruyter Brill, April 2025, 10.1515/roms-2024-0146       Article

S. Senapati and R. K. Panda,"Assessing the Role of Consumer Experience, Engagement, and Satisfaction in Healthcare Services: A Two-Stage Reflective-Formative Measurement Using PLS-SEM", Services Marketing Quarterly, vol.45, no.1, pp.55-82, Taylor and Francis, January 2024, View Details       Article

S. Senapati and R. K. Panda,"Performance measurement of factors affecting consumer experience in healthcare services using fuzzy and grey techniques", International Journal of Health Governance, vol.29, no.1, pp.54-69, Emerald Publishing 2024, View Details       Article

C. K. Sahu and R. K. Panda,"Evaluating the relationship between entrepreneurial ecosystem, resilience and SME performance in post-pandemic period", Journal of Entrepreneurship and Public Policy, Emerald Publishing, May 2024, View Details       Article

C. K. Sahu and R. K. Panda,"Entrepreneurial marketing practices and manufacturing venture performance during a pandemic: the mediating role of innovation", Journal of Small Business and Enterprise Development, vol.31, no.5, pp.929-949, Emerald Publishing 2024, View Details       Article

C. K. Sahu and R. K. Panda,"Examining the critical success factors of productive entrepreneurship: an ISM-MICMAC approach", Journal of Modelling in Management, vol.19, no.6, pp.2248-2276, Emerald Publishing 2024, View Details       Article

M. Chaurasia, A. Kumar, and R. K. Panda,"Two decades of research on “masstige” marketing: a systematic literature review and future research agenda", International Journal of Consumer Studies, vol.48, no.5, pp.1-24, Wiley, August 2024, 10.1111/ijcs.13077       Article

B. Behera, R. K. Panda, B. Tiwari, and A. Chaubey,"Understanding the drivers of innovative work behaviour among millennial employees in India’s IT sector: some exploratory research findings", Journal of Asia Business Studies, vol.18, no.6, pp.1620-1646, Emerald Publishing Limited 2024, 10.1108/JABS-02-2024-0089       Article