National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

All Publications

Kunja Sambashiva Rao

Assistant Professor Grade-I
kunjasr@nitrkl.ac.in

K. S. Rao, B. Rao, and G. Acharyulu,"Examining ePWOM-purchase intention link in Facebook brand fan pages: Trust beliefs, value co-creation and brand image as mediators: Serial mediation model of ePWOM-purchase intention", IIMB Management Review, vol.33, no.4, pp.309-321, Elsevier 2021, 10.1016/j.iimb.2021.11.002       Article