Course Details
Subject {L-T-P / C} : SM6611 : Business Research Methodology { 3-0-0 / 3}
Subject Nature : Theory
Coordinator : Vikas Thakur
Syllabus
Module 1 : |
Module 1:
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Course Objective
1 . |
1. To develop an ability, enthusiasm critical thinking in Business research process, design and research issues |
2 . |
2. To develop the Fundamental concepts of Business Research & their applications in different areas of the business |
3 . |
3. To study various types of research, data, its respective research design, sample design and data analysis techniques |
4 . |
4. To develop an ability and understanding of Business Research Methodology for use in designing and conducting business research
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Course Outcome
1 . |
After the completion of this course, students will be able to:
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Essential Reading
1 . |
RI Levin & Rubin, Statistics for Management, Pearson |
2 . |
C R Kothari, Research Methodology, New Age International |
Supplementary Reading
1 . |
Cooper & Schindler, Business research methods, McGraw Hill |
2 . |
Uma Sekaran, Research methods for business, Wiley |