Course Details
Subject {L-T-P / C} : ID6344 : Product Life Cycle Management { 3-0-0 / 3}
Subject Nature : Theory
Coordinator : Dr. Mohammed Rajik Khan
Syllabus
Concepts from the domains of New Product Development Consumer Behaviour Marketing Research Pricing Strategies Brand Strategy, Product life cycle and Stages Technological Forecasting Market Identification Competition Benchmarking Reliability Theory Design of Reliability Quality Concepts Failure Model Effect Analysis QFD Matrix Elasticity of Demand Value Break-even Point Bath-Tub curve Critical Systems Coefficient of Determination (COD) Affinity Mapping Cost of Quality Consumer Category Reliance FMECA.
Course Objectives
- • Awareness of different aspects of production management processes as a part of professional design.
Course Outcomes
The course is designed to help students to achieve the following outcomes, <br />• Awareness of different aspects of production management processes as a part of professional design. <br />• Awareness ofmethodologies in production related topics.
Essential Reading
- • Dieter George E, Engineering Design – A Materials and Processing Approach, McGraw Hill
- • Karl T. Ulrich and Steven Eppinger, Product Design and Developement, McGraw Hill
Supplementary Reading
- • Palh G. and Beitz .W, Engineering Design, Springer
- • Ray M.S, Elements of Engg. Design, Prentice Hall Inc
Journal and Conferences
- Ergonomics in Design, Applied Ergonomics
- International Conference on Research into Design