Course Details
Subject {L-T-P / C} : CS6411 : Foundations of E – Commerce { 3-0-0 / 3}
Subject Nature : Theory
Coordinator : Dr. Judhistir Mahapatro
Syllabus
Introduction to Business/Network Concepts, Technology and business integration, The Hardware of E-commerce: Introduction to networks, Introduction to the business server, Electronic Business Structure: Protocols, The Web pages, Portals of Business, Web salesmanship, Introduction to the client machine and OS. (9 hours)
Business servers: Mail, Applications, Proxy, Entertainment, ISP, Banking. Advertising on the Network: Web software infrastructure, personalization and tracking, Web Billboards, The ‘Hit’ Theory, Intellectual property for sale, ‘Bots’. (10 hours)
Business Netiquette: Do's and Don’t of Web pages, Client service, Personnel, Technical support, Network services, Accounting and statistics, integration of catalogs and other trading information. (5 hours)
Business Security: The Credit card on the Net, Secure transmission, Internal security of telephony, E-mail security, auctions and trading mechanisms, safe exchange, payment mechanisms and protocols, searching hyperlink structures, data mining, copyright protection and security. (12 hours)
Course Objectives
- To learn the concepts of business/networks, network technology, business integration processes and business server.
- To learn about the electronic basic structure of business like protocols, web pages, portals of business, operating system etc.
- To gain knowledge about client service, network service, different business servers and their applications with respect to e-commerce.
- To understand different mechanisms of business security and applications towards e-commerce.
Course Outcomes
After reading this subject, students will be able to: <br />1. Understand about different process of business/networks. <br />2. Apply e-commerce in real life situation.
Essential Reading
- W. Hanson, Principles of Internet Marketing, South Western Publishing , 2004
- K. K. Bajaj & D. Nag, E Commerce, Tata McGraw Hill , 2006
Supplementary Reading
- R. Kalakola and A.B. Whiston, Frontiers of Electronic Commerce, Addison-Wesley , 1996
- Marilyn Greensein and Todd M Feinman, Electronic Commerce Security, Risk management and Control, Tata McGraw Hill , 2000