National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

Faculty Profile

ORCID ID
Scopus ID
Researcher ID
Google Scholar ID

EXPERTISE INFORMATION

Research Group
  • Marketing, Entrepreneurship
Areas of Interest
  • Entrepreneurship & Startup Ecosystem, Strategic Branding, Service Quality and Agricultural Marketing.

Rajeev Kumar Panda
ରାଜୀବ୍ କୁମାର ପଣ୍ଡା | राजीव कुमार पंडा Professor & President SAC (Student Activity Center)

School of Management

rkpanda@nitrkl.ac.in / panda.rajeevkumar@gmail.com

0661 - 246 2804

9438715089

Biosketch

66

PUBLICATIONS

14

SPONSORED PROJECTS

6

CONSULTANCY PROJECTS

26

DOCTORAL STUDENTS

4

CONTINUING EDUCATION

PERSONAL INFORMATION

Rajeev Kumar Panda

Professor

School of Management

Room Number: SM-328

Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

Ph.D. (Sambalpur University), FDPM (IIMA)

Assessing the Impact of Millet-Based Governmental Intervention on Women Entrepreneurship in Tribal Areas of Odisha and Jharkhand ICSSR
  • Co-Investigator
  • 24
  • Running   Sponsored
Drivers, barriers, enablers of tribal women Millet-preneurship in Odisha. National Commision for Women (NCW)
  • Principal Investigator
  • 12
  • Completed   Sponsored
Skill Gap Study in Fortified Rice Kernel Manufacturing Sector Food Industry Capacity & Skill Initiative (FICSI)
  • Co-Investigator
  • 6
  • Completed   Sponsored
Role of Skill India Mission (PM Kaushal Vikas Yojana) in Developing Skilled Workforce for Industry 4.0 in Eastern India. ICSSR
  • Co-Investigator
  • 6
  • Completed   Sponsored
Promoting Startup intent for 'Aatma Nirbhar Bharat' among Science and Technology students in Institutes of National Importance. ICSSR
  • Principal Investigator
  • 24
  • Completed   Sponsored
Development of a rural bioresources complex in tribal districts of Western Odisha for primary processing and value addition of Horticultural and Non Timber Forest produce. DBT
  • Co-Investigator
  • 24
  • Completed   Sponsored
Impact of Covid-19 crisis on Start-up Funding Ecosystem in India: Socio-economic and Policy Recommendation. ICSSR
  • Principal Investigator
  • 9
  • Completed   Sponsored
Investigation of Institutional & Technical Factors Influencing Vegetable Farmer's Marketing Channel Choices in Odisha. IMPRESS,ICSSR
  • Principal Investigator
  • 24
  • Completed   Sponsored
Evaluation, analysis and documentation of Pallishree Mela,2019. DRDA, Govt. Of Odisha
  • Principal Investigator
  • 2
  • Completed   Sponsored
Innovation & Entrepreneurship Development Centre DST
  • Principal Investigator
  • 60
  • Completed   Sponsored
Analysis, reporting and documentation of stakeholder's perception of - Pallishree Mela (Rural Fair). ORMAS, GOVT. OF ODISHA
  • Principal Investigator
  • 2
  • Completed   Sponsored
Comprehensive Evaluation of Schedule Tribe(ST) Girls' Hostels in Odisha Department of Planning & Convergence, Govt.of Odisha
  • Principal Investigator
  • 8
  • Completed   Sponsored
Evaluation,Reporting and Documentation of Regional SARAS,2017 DRDA, Govt. Of Odisha
  • Principal Investigator
  • 2
  • Completed   Sponsored
Assessing Healthcare service quality of Primary Health Centers (PHCs) in Rural Odisha ICSSR
  • Principal Investigator
  • 18
  • Completed   Sponsored
Baseline Survey and Need Assessment Study of CSR initiatives by Bokaro Steel Plant, SAIL from 2025-26 to 2029-30 & Impact assessment study of CSR initiatives by BSL, SAIL in 2019-20 to 2023-24 Bokaro Steel Plant, SAIL
  • Principal Consultant
  • 16 Apr 2025 - 15 Jul 2025
  • Running   Consultancy
Third party Audit/Inspection of 1st phase Smart Integrated Traffic Management (SITM) & CCTV based Smart Surveillance System project in Jharsuguda Town Odisha Small Industries Corporation Ltd. (OSIC)
  • Principal Consultant
  • 11 Mar 2025 - 10 Apr 2025
  • Completed   Consultancy
Impact Assessment Study for High Value CSR programmes (FY 2022-23 and FY 2023-24) of Rourkela Steel Plant, SAIL Rourkela Steel Plant, SAIL
  • Principal Consultant
  • 24 Sep 2024 - 23 Dec 2024
  • Completed   Consultancy
Baseline Survey & Assessment of CSR Programs of TRL KROSAKI REFRACTORIES LTD. TRL KROSAKI Refractories Ltd.
  • Principal Consultant
  • 21 Jun 2024 - 31 Oct 2024
  • Completed   Consultancy
Baseline Survey , Need Assessment and Preparation of Perspective Plans for Socio-economic Development of Peripheral areas under CSR programs of Jharkhand Group of Mines, Bokaro Steel Plant JGOM, Bokaro Steel Plant, SAIL
  • Principal Consultant
  • 13 Apr 2024 - 12 Jul 2024
  • Completed   Consultancy
Impact Assessment of CSR Projects and Baseline Survey for Socio-economic Development of Peripheral Areas of Rourkela Steel Plant & Odisha Group of Mines. Rourkela Steel Plant, SAIL
  • Principal Consultant
  • 01 Aug 2022 - 31 Oct 2022
  • Completed   Consultancy

17
GOOGLE SCHOLAR H-INDEX 22
GOOGLE SCHOLAR I10-INDEX 18
SCOPUS H-INDEX
Total Publications: 66
View All Publications

D. N. Mishra, R. K. Panda, and K. Adhikari,"Evaluating visitors’ sentiment towards wellness resorts: Insights from an emerging market", International Journal of Business Information Systems, Inderscience, May 2025, 10.1504/IJBIS.2022.10051488       Article

M. Chaurasia and R. K. Panda,"Fine dining and masstige consumption: examining the role of brand experience, trust, and happiness using PLS-SEM and ANN analysis", Review of Marketing Science, De Gruyter Brill, April 2025, 10.1515/roms-2024-0146       Article

S. Kaur and R. K. Panda,"Green minds in business: the influence of sustainable and entrepreneurship education on green entrepreneurial intentions", Digitizing Green Entrepreneurship, ch.4, pp.97-124, IGI Global Scientific Publishing, January 2025, 10.4018/979-8-3693-7442-9.ch004       Inbook

S. Senapati and R. K. Panda,"Performance measurement of factors affecting consumer experience in healthcare services using fuzzy and grey techniques", International Journal of Health Governance, vol.29, no.1, pp.54-69, Emerald Publishing 2024, View Details       Article

C. K. Sahu and R. K. Panda,"Examining the critical success factors of productive entrepreneurship: an ISM-MICMAC approach", Journal of Modelling in Management, vol.19, no.6, pp.2248-2276, Emerald Publishing 2024, View Details       Article

ICSSR Sponsored "Research Methodology Course in Social Sciences for M.Phil, Ph.D and Post Doc Scholars" School of Management (Short-term Course)
ICSSR Sponsored National Conference on "Healthcare Management: Current State and Future Trends" School of Management (Conference)
Management Conclave 2017 "Business, Innovation & Sustainability School of Management (Conference)
International Conference on Business Paradigms in Emerging Markets (ICBPEM) School of Management (Conference)

  • SM504 : Marketing Management {Theory}
  • SM507 : Marketing Management {Theory}
  • SM509 : Research Methodology {Theory}
  • SM512 : Technology and Innovation Management {Theory}
  • SM602 : Business Ethics and Corporate Governance {Theory}
  • SM606 : Strategic Management {Theory}
  • SM613 : Consumer Behaviour and Marketing Research {Theory}
  • SM614 : Customer Relationship Management {Theory}
  • SM615 : Product and Brand Management {Theory}
  • SM617 : Marketing Science and Predictive Analysis {Theory}
  • SM617 : Sales and Distribution Management {Theory}
  • SM618 : Industrial and Services Marketing {Theory}
  • SM6201 : Marketing Management {Theory}
  • SM621 : Consumer Behaviour and Marketing Research {Theory}
  • SM6211 : Consumer Behaviour and Marketing Research {Theory}
  • SM6212 : Sales and Distribution Management {Theory}
  • SM622 : Strategic Brand Management {Theory}
  • SM6221 : Strategic Brand Management {Theory}
  • SM6222 : Services Marketing {Theory}
  • SM623 : Retail Management {Theory}
  • SM6231 : Retail Management {Theory}
  • SM6241 : Industrial Marketing {Theory}
  • SM625 : Industrial Marketing {Theory}
  • SM628 : Sales and Distribution Management {Theory}
  • SM629 : Services Marketing {Theory}
  • SM6361 : Talent Management {Theory}
  • SM6412 : Operations Strategy {Theory}
  • SM6611 : Business Research Methodology {Theory}
  • SM711 : Marketing Strategy {Theory}
  • SM712 : Marketing Metrics and Models {Theory}
  • SM713 : Advanced Marketing Research {Theory}
  • SM7201 : Advanced Market Research {Theory}
  • SM518 : Management Games Laboratory {Practical}
  • SM608 : Project Laboratory {Practical}
  • SM609 : Language Laboratory {Practical}
  • SM610 : Marketing Laboratory {Practical}
  • SM610 : Project Laboratory {Practical}
  • SM611 : Marketing Laboratory {Practical}
  • SM6172 : Management Games Laboratory {Practical}
  • SM6272 : Marketing Laboratory {Practical}

Ph.D. Students [17]
Role of Entrepreneurial Attitude in Fostering Entrepreneurial Intention: An Empirical Study on Indian Institutes of Higher Learning
Swagatika Sahoo
Enrolled: Jan 2015
Graduated :  Apr 2025
Supervisor
Entrepreneurial Marketing and its Impact on SMEs’ Performance: Role of Innovation, Organisational Agility and Business Ties
Chinmaya Kumar Sahu
Enrolled: Jul 2019
Graduated :  Nov 2024
Supervisor
Leveraging Service Experience for Superior Consumer Engagement and Favorable Behavioral Intention in Private Healthcare Services
Shubham Senapati
Enrolled: Jan 2020
Graduated :  Dec 2024
Supervisor
Role of Destination Brand Engagement in Enhancing Tourist Satisfaction and Promoting Destination Advocacy
Navin Kumar
Enrolled: Jul 2017
Graduated :  Feb 2023
Supervisor
Managing Customer Relationship Quality in Wellness Hotels and Resorts in India: A Netnography Approach
Dibya Nandan Mishra
Enrolled: Jul 2017
Graduated :  Nov 2022
Supervisor
Consumer Brand Engagement and Brand Loyalty: Catalyzing Effect of Brand Relationship Quality
Kishalay Adhikari
Enrolled: Jan 2015
Graduated :  Dec 2021
Supervisor
Consumers' Online Impulsive Buying Behaviour: Role of Trust, Shopping Orientation and Recommendations
Soma Patnaik
Enrolled: Jan 2015
Graduated :  May 2020
Supervisor
Environmental Consciousness and Brand Equity: An Empirical Impact Assessment Study
Siddharth Misra
Enrolled: Jan 2014
Graduated :  May 2019
Supervisor
Managing Behavioral Intentions of Management Graduate: A Study of North-East Indian Universities
Vivek Kumar Pathak
Enrolled:
Graduated :  2018
Co-Supervisors
Managing Customer Perceived Service Quality in Private Healthcare Sector in India
Ramakoteswararao Kondasani
Enrolled: Jul 2012
Graduated :  Dec 2016
Supervisor
Marketing Management
Khirabdi Tanaya Panda
Enrolled: Jan 2025
Continuing
Supervisor
Impact of Fintech Startups on Financial Stability of Indian Banks: Role of Market Discipline and Characteristics
Satpreet Kaur
Enrolled: Jan 2023
Continuing
Supervisor
Role of Masstige Consumption Values and Propensity Traits in Enhancing Consumer Behavioural Intention
Muskan Chaurasia
Enrolled: Jan 2023
Continuing
Supervisor
Effect of Entrepreneurial Ecosystem on Firms’ Business Performance: Role of Dynamic Capability and Digital Transformations
Sagar Kumar Behera
Enrolled: Aug 2021
Continuing
Supervisor
"Impact of Corporate Social Responsibility Endeavours on Customers'' Brand Loyalty: Role of Customers'' Engagement"
Soham Bardhan
Enrolled: Aug 2021
Continuing
Supervisor
OPERATIONS MANAGEMENT
Chillakuri Akshay Kumar
Enrolled: Sep 2020
Continuing
Co-Supervisor
Workplace Deviance and Millennials Innovative Work Behaviour: A study of Indian IT/ITES Sector
Biswajit Behera
Enrolled: Jul 2019
Continuing
Supervisor
Executive Ph.D. Students [9]
Work-Life Balance
Tapash Kumar Sethi
Enrolled: Jan 2024
Continuing
Supervisor
Role of Technology Business Incubator in Promoting Start up Ecosystem: A review of Entrepreneurial Intent and Orientation
Nayanansu Mishra
Enrolled: Aug 2022
Continuing
Supervisor
Benchmarking Perceived Service Quality for Favourable Behavioural Intentions in Guest houses of CFTIs in India
Rajesh Beuria
Enrolled: Aug 2022
Continuing
Supervisor
Effect of Institutional Environment on Entrepreneurial Intention of Technical Students: The Mediating role of Self Efficacy
Stutee Shruti Mohanty
Enrolled: Aug 2021
Continuing
Supervisor
Effect of Entrepreneurial Motivation on Competency and Business Performance of Women owned Micro-enterprises in Odisha
Padmini Mahapatra
Enrolled: Sep 2020
Continuing
Supervisor
Investigating the Impact of Perceived CSR on Brand Equity and Corporate Reputation in Steel Industry
Ravi Banjare
Enrolled: Aug 2020
Continuing
Supervisor
Augmenting Corporate Branding through Internal Marketing:The case of the Rourkela Steel Plant, SAIL
Atish Chandra Sarkar
Enrolled: Aug 2020
Continuing
Supervisor
Operations Management
Anup Agarwal
Enrolled: Sep 2020
Continuing
Co-Supervisor
HUMAN RESOURCE MANAGEMENT AND BUSINESS EXCELLENCE
Anubinda Mohanty
Enrolled: Sep 2020
Continuing
Co-Supervisor

Awards And Honours
  • Awarded the Best Research Paper in International Conference on Business Analytics and Intelligence (ICBAI 2018) at IISc Bangalore for the paper "Understanding Customer Experiences in Indian Railways: Implementation of Machine Learning based Sentiment Analysis".,   2018
  • Awarded the Best Research Paper in IIM Indore-NASMEI Summer Marketing Conference 2017 for the paper "Users’ Information Privacy Concerns and Privacy Protection Behaviours in Social Networks: Evidence from India.,   2017
  • Invited by the office of President of India on the Festival of Innovation, 2016 at Rashtrapati Bhavan, New Delhi to showcase institutional innovations and their outcome.,   2016
  • Recipient of Academy of Marketing Science (AMS), Young Researcher Award Travel Grant to attend the AMS Annual Conference in New Orleans, USA.,   2012
  • Recipient of National Merit Scholarship, Govt. of India during undergraduate studies.,   2002
Memberships / Fellowships
  • AMS, EMAC, IEDRC, ISAM, AIMS,   2023
  • IEEE,   2021