National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

Faculty Profile

EXPERTISE INFORMATION

Research Group
  • Marketing
Areas of Interest
  • Entrepreneurship & Startup Ecosystem, Strategic Branding, Service Quality and Agricultural Marketing.

Rajeev Kumar Panda Professor & President SAC (Student Activity Center)

School of Management

rkpanda@nitrkl.ac.in

0661 - 246 2804

50

PUBLICATIONS

12

SPONSORED PROJECTS

1

CONSULTANCY PROJECTS

24

DOCTORAL STUDENTS

4

CONTINUING EDUCATION

PERSONAL INFORMATION

Rajeev Kumar Panda

Professor

School of Management

Room Number: SM-328

Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

Ph.D. (Sambalpur University), FDPM (IIMA)

Drivers, barriers, enablers of tribal women Millet-preneurship in Odisha. National Commision for Women (NCW)
  • Principal Investigator
  • 12
  • Running   Sponsored
Role of Skill India Mission (PM Kaushal Vikas Yojana) in Developing Skilled Workforce for Industry 4.0 in Eastern India. ICSSR
  • Co-Investigator
  • 6
  • Running   Sponsored
Promoting Startup intent for 'Aatma Nirbhar Bharat' among Science and Technology students in Institutes of National Importance. ICSSR
  • Principal Investigator
  • 24
  • Running   Sponsored
Development of a rural bioresources complex in tribal districts of Western Odisha for primary processing and value addition of Horticultural and Non Timber Forest produce. DBT
  • Co-Investigator
  • 24
  • Completed   Sponsored
Impact of Covid-19 crisis on Start-up Funding Ecosystem in India: Socio-economic and Policy Recommendation. ICSSR
  • Principal Investigator
  • 9
  • Completed   Sponsored
Investigation of Institutional & Technical Factors Influencing Vegetable Farmer's Marketing Channel Choices in Odisha. IMPRESS,ICSSR
  • Principal Investigator
  • 24
  • Completed   Sponsored
Evaluation, analysis and documentation of Pallishree Mela,2019. DRDA, Govt. Of Odisha
  • Principal Investigator
  • 2
  • Completed   Sponsored
Innovation & Entrepreneurship Development Centre DST
  • Principal Investigator
  • 60
  • Completed   Sponsored
Analysis, reporting and documentation of stakeholder's perception of - Pallishree Mela (Rural Fair). ORMAS, GOVT. OF ODISHA
  • Principal Investigator
  • 2
  • Completed   Sponsored
Comprehensive Evaluation of Schedule Tribe(ST) Girls' Hostels in Odisha Department of Planning & Convergence, Govt.of Odisha
  • Principal Investigator
  • 8
  • Completed   Sponsored
Evaluation,Reporting and Documentation of Regional SARAS,2017 DRDA, Govt. Of Odisha
  • Principal Investigator
  • 2
  • Completed   Sponsored
Assessing Healthcare service quality of Primary Health Centers (PHCs) in Rural Odisha ICSSR
  • Principal Investigator
  • 18
  • Completed   Sponsored
Impact Assessment of CSR Projects and Baseline Survey for Socio-economic Development of Peripheral Areas of RSP & OGM. RSP, SAIL
  • Principal Investigator
  • 01 Aug 2022 - 31 Oct 2022
  • Completed   Consultancy

Total Publications: 50

R. Kondasani and R. K. Panda,"Service quality perception and behavioural intention: A study of indian private hospitals", Journal of Health Management, vol.18, no.1, pp.188-203, Sage Publications, March 2016, 10.1177/0972063416639168       Article

R. Kondasani and R. K. Panda,"Customer perceived service quality, satisfaction and loyalty in Indian private healthcare", International Journal of Health Care Quality Assurance, vol.28, no.5, pp.452-467, Emerald, December 2015, 10.1108/IJHCQA-01-2015-0008       Article

R. K. Panda and . Sreekumar,"Marketing channel choice and marketing efficiency assessment in agribusiness", Journal of International Food & Agribusiness Marketing, vol.24, no.3, pp.213-230, Taylor & Francis, July 2012, 10.1080/08974438.2012.691812       Article

S. Misra and R. K. Panda,"Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)", Marketing Intelligence & Planning, vol.35, no.1, pp.40 - 61, Emerald, April 2016, 10.1108/MIP-09-2015-0174       Article

R. K. Panda and R. R. Kondasani,"Customers' precedence for service quality dimensions in Indian private healthcare setting: a ridit approach", Hospital Topics, vol.95, no.4, pp.90-99, Taylor & Francis 2017, 10.1080/00185868.2017.1345571       Article

ICSSR Sponsored "Research Methodology Course in Social Sciences for M.Phil, Ph.D and Post Doc Scholars" School of Management (Short-term Course)
ICSSR Sponsored National Conference on "Healthcare Management: Current State and Future Trends" School of Management (Conference)
Management Conclave 2017 "Business, Innovation & Sustainability School of Management (Conference)
International Conference on Business Paradigms in Emerging Markets (ICBPEM) School of Management (Conference)

  • SM504 : Marketing Management {Theory}
  • SM507 : Marketing Management {Theory}
  • SM509 : Research Methodology {Theory}
  • SM512 : Technology and Innovation Management {Theory}
  • SM602 : Business Ethics and Corporate Governance {Theory}
  • SM606 : Strategic Management {Theory}
  • SM613 : Consumer Behaviour and Marketing Research {Theory}
  • SM614 : Customer Relationship Management {Theory}
  • SM615 : Product and Brand Management {Theory}
  • SM617 : Marketing Science and Predictive Analysis {Theory}
  • SM617 : Sales and Distribution Management {Theory}
  • SM618 : Industrial and Services Marketing {Theory}
  • SM6201 : Marketing Management {Theory}
  • SM621 : Consumer Behaviour and Marketing Research {Theory}
  • SM6211 : Consumer Behaviour and Marketing Research {Theory}
  • SM6212 : Sales and Distribution Management {Theory}
  • SM622 : Strategic Brand Management {Theory}
  • SM6221 : Strategic Brand Management {Theory}
  • SM6222 : Services Marketing {Theory}
  • SM623 : Retail Management {Theory}
  • SM6231 : Retail Management {Theory}
  • SM6241 : Industrial Marketing {Theory}
  • SM625 : Industrial Marketing {Theory}
  • SM628 : Sales and Distribution Management {Theory}
  • SM629 : Services Marketing {Theory}
  • SM6361 : Talent Management {Theory}
  • SM6412 : Operations Strategy {Theory}
  • SM6611 : Business Research Methodology {Theory}
  • SM711 : Marketing Strategy {Theory}
  • SM712 : Marketing Metrics and Models {Theory}
  • SM713 : Advanced Marketing Research {Theory}
  • SM7201 : Advanced Market Research {Theory}
  • SM518 : Management Games Laboratory {Practical}
  • SM608 : Project Laboratory {Practical}
  • SM609 : Language Laboratory {Practical}
  • SM610 : Marketing Laboratory {Practical}
  • SM610 : Project Laboratory {Practical}
  • SM611 : Marketing Laboratory {Practical}
  • SM6172 : Management Games Laboratory {Practical}
  • SM6272 : Marketing Laboratory {Practical}

Ph.D. Students [15]
Managing Customer Perceived Service Quality in Private Healthcare Sector in India
Ramakoteswararao Kondasani
Enrolled: Jul 2012
Graduated :  2016
Supervisor
Environmental Consciousness and Brand Equity: An Empirical Impact Assessment Study
Siddharth Misra
Enrolled: Jan 2014
Graduated :  2018
Supervisor
Consumers' Online Impulsive Buying Behaviour: Role of Trust, Shopping Orientation and Recommendations
Soma Patnaik
Enrolled: Jan 2015
Graduated :  2019
Supervisor
Consumer Brand Engagement and Brand Loyalty: Catalyzing Effect of Brand Relationship Quality
Kishalay Adhikari
Enrolled: Jan 2015
Graduated :  2021
Supervisor
Role of Destination Brand Engagement in Enhancing Tourist Satisfaction and Promoting Destination Advocacy
Navin Kumar
Enrolled: Jul 2017
Graduated :  2022
Supervisor
Managing Customer Relationship Quality in Wellness Hotels and Resorts in India: A Netnography Approach
Dibya Nandan Mishra
Enrolled: Jul 2017
Graduated :  2022
Supervisor
Entrepreneurship and Innovation Management
Swagatika Sahoo
Enrolled: Jan 2015
Continuing
Supervisor
Workplace Deviance and Millennials Innovative Work Behaviour: A study of Indian IT/ITES Sector
Biswajit Behera
Enrolled: Jul 2019
Continuing
Supervisor
Augmenting Patient Engagement for Favourable Behavioural Intention: Role of Service Experience and Perceived Service Quality
Shubham Senapati
Enrolled: Jan 2020
Continuing
Supervisor
Entrepreneurial Marketing and Business Performance of MSMEs in Odisha: Role of Entrepreneurial Education and Institutional Environment.
Chinmaya Kumar Sahu
Enrolled: Jul 2019
Continuing
Supervisor
OPERATIONS MANAGEMENT
Chillakuri Akshay Kumar
Enrolled: Sep 2020
Continuing
Co-Supervisor
"Impact of Corporate Social Responsibility Endeavours on Customers'' Brand Loyalty: Role of Customers'' Engagement"
Soham Bardhan
Enrolled: Aug 2021
Continuing
Supervisor
Effect of Entrepreneurial Ecosystem on Firms’ Business Performance: Role of Dynamic Capability and Digital Transformations
Sagar Kumar Behera
Enrolled: Aug 2021
Continuing
Supervisor
Finance
Satpreet Kaur
Enrolled: Jan 2023
Continuing
Supervisor
Managing Behavioral Intentions of Management Graduate: A Study of North-East Indian Universities
Vivek Kumar Pathak
Enrolled:
Graduated :  2018
Co-Supervisors
Executive Ph.D. Students [9]
Investigating the Impact of Perceived CSR on Brand Equity and Corporate Reputation in Steel Industry
Ravi Banjare
Enrolled: Aug 2020
Continuing
Supervisor
Augmenting Corporate Branding through Internal Marketing:The case of the Rourkela Steel Plant, SAIL
Atish Chandra Sarkar
Enrolled: Aug 2020
Continuing
Supervisor
HUMAN RESOURCE MANAGEMENT AND BUSINESS EXCELLENCE
Anubinda Mohanty
Enrolled: Sep 2020
Continuing
Co-Supervisor
Operations Management
Anup Agarwal
Enrolled: Sep 2020
Continuing
Co-Supervisor
Effect of Entrepreneurial Motivation on Competency and Business Performance of Women owned Micro-enterprises in Odisha
Padmini Mahapatra
Enrolled: Sep 2020
Continuing
Supervisor
commerce
Stutee Shruti Mohanty
Enrolled: Aug 2021
Continuing
Supervisor
Benchmarking Perceived Service Quality for Favourable Behavioural Intentions in Guest houses of CFTIs in India
Rajesh Beuria
Enrolled: Aug 2022
Continuing
Supervisor
Role of Technology Business Incubator in Promoting Start up Ecosystem: A review of Entrepreneurial Intent & Orientation
Nayanansu Mishra
Enrolled: Aug 2022
Continuing
Supervisor
Work-Life Balance
Tapash Kumar Sethi
Enrolled: Jan 2024
Continuing
Co-Supervisor

Awards And Honours
  • Awarded the Best Research Paper in International Conference on Business Analytics and Intelligence (ICBAI 2018) at IISc Bangalore for the paper "Understanding Customer Experiences in Indian Railways: Implementation of Machine Learning based Sentiment Analysis".,   2018
  • Awarded the Best Research Paper in IIM Indore-NASMEI Summer Marketing Conference 2017 for the paper "Users’ Information Privacy Concerns and Privacy Protection Behaviours in Social Networks: Evidence from India.,   2017
  • Invited by the office of President of India on the Festival of Innovation, 2016 at Rashtrapati Bhavan, New Delhi to showcase institutional innovations and their outcome.,   2016
  • Recipient of Academy of Marketing Science (AMS), Young Researcher Award Travel Grant to attend the AMS Annual Conference in New Orleans, USA.,   2012
  • Recipient of National Merit Scholarship, Govt. of India during undergraduate studies.,   2002
Memberships / Fellowships
  • AMS, EMAC, IEDRC, ISAM, AIMS,   2023
  • IEEE,   2021