EXPERTISE INFORMATION
Research Group
- Marketing
Areas of Interest
- Entrepreneurship & Startup Ecosystem, Strategic Branding, Service Quality and Agricultural Marketing.
Rajeev Kumar Panda Professor & President SAC (Student Activity Center)
School of Management
rkpanda@nitrkl.ac.in
0661 - 246 2804
50
PUBLICATIONS12
SPONSORED PROJECTS1
CONSULTANCY PROJECTS24
DOCTORAL STUDENTS4
CONTINUING EDUCATIONPERSONAL INFORMATION
Rajeev Kumar Panda
Professor
School of Management
Room Number: SM-328
Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008
Ph.D. (Sambalpur University), FDPM (IIMA)
Drivers, barriers, enablers of tribal women Millet-preneurship in Odisha. National Commision for Women (NCW)
- Principal Investigator
- 12
- Running Sponsored
Role of Skill India Mission (PM Kaushal Vikas Yojana) in Developing Skilled Workforce for Industry 4.0 in Eastern India. ICSSR
- Co-Investigator
- 6
- Running Sponsored
Promoting Startup intent for 'Aatma Nirbhar Bharat' among Science and Technology students in Institutes of National Importance. ICSSR
- Principal Investigator
- 24
- Running Sponsored
Development of a rural bioresources complex in tribal districts of Western Odisha for primary processing and value addition of Horticultural and Non Timber Forest produce. DBT
- Co-Investigator
- 24
- Completed Sponsored
Impact of Covid-19 crisis on Start-up Funding Ecosystem in India: Socio-economic and Policy Recommendation. ICSSR
- Principal Investigator
- 9
- Completed Sponsored
Investigation of Institutional & Technical Factors Influencing Vegetable Farmer's Marketing Channel Choices in Odisha. IMPRESS,ICSSR
- Principal Investigator
- 24
- Completed Sponsored
Evaluation, analysis and documentation of Pallishree Mela,2019. DRDA, Govt. Of Odisha
- Principal Investigator
- 2
- Completed Sponsored
Innovation & Entrepreneurship Development Centre DST
- Principal Investigator
- 60
- Completed Sponsored
Analysis, reporting and documentation of stakeholder's perception of - Pallishree Mela (Rural Fair). ORMAS, GOVT. OF ODISHA
- Principal Investigator
- 2
- Completed Sponsored
Comprehensive Evaluation of Schedule Tribe(ST) Girls' Hostels in Odisha Department of Planning & Convergence, Govt.of Odisha
- Principal Investigator
- 8
- Completed Sponsored
Evaluation,Reporting and Documentation of Regional SARAS,2017 DRDA, Govt. Of Odisha
- Principal Investigator
- 2
- Completed Sponsored
Assessing Healthcare service quality of Primary Health Centers (PHCs) in Rural Odisha ICSSR
- Principal Investigator
- 18
- Completed Sponsored
Impact Assessment of CSR Projects and Baseline Survey for Socio-economic Development of Peripheral Areas of RSP & OGM. RSP, SAIL
- Principal Investigator
- 01 Aug 2022 - 31 Oct 2022
- Completed Consultancy
Total Publications: 50
R. Kondasani and R. K. Panda,"Service quality perception and behavioural intention: A study of indian private hospitals", Journal of Health Management, vol.18, no.1, pp.188-203, Sage Publications, March 2016, 10.1177/0972063416639168 Article
R. Kondasani and R. K. Panda,"Customer perceived service quality, satisfaction and loyalty in Indian private healthcare", International Journal of Health Care Quality Assurance, vol.28, no.5, pp.452-467, Emerald, December 2015, 10.1108/IJHCQA-01-2015-0008 Article
R. K. Panda and . Sreekumar,"Marketing channel choice and marketing efficiency assessment in agribusiness", Journal of International Food & Agribusiness Marketing, vol.24, no.3, pp.213-230, Taylor & Francis, July 2012, 10.1080/08974438.2012.691812 Article
S. Misra and R. K. Panda,"Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)", Marketing Intelligence & Planning, vol.35, no.1, pp.40 - 61, Emerald, April 2016, 10.1108/MIP-09-2015-0174 Article
R. K. Panda and R. R. Kondasani,"Customers' precedence for service quality dimensions in Indian private healthcare setting: a ridit approach", Hospital Topics, vol.95, no.4, pp.90-99, Taylor & Francis 2017, 10.1080/00185868.2017.1345571 Article
ICSSR Sponsored "Research Methodology Course in Social Sciences for M.Phil, Ph.D and Post Doc Scholars" School of Management (Short-term Course)
- Coordinator
- 29 Oct 2018 - 07 Nov 2018
- Brochure
ICSSR Sponsored National Conference on "Healthcare Management: Current State and Future Trends" School of Management (Conference)
- Coordinator
- 01 Feb 2018 - 02 Feb 2018
- Brochure
Management Conclave 2017 "Business, Innovation & Sustainability School of Management (Conference)
- Coordinator
- 07 Jan 2017 - 08 Jan 2017
- Brochure
International Conference on Business Paradigms in Emerging Markets (ICBPEM) School of Management (Conference)
- Coordinator
- 12 Dec 2014 - 13 Dec 2014
- Brochure
- SM504 : Marketing Management {Theory}
- SM507 : Marketing Management {Theory}
- SM509 : Research Methodology {Theory}
- SM512 : Technology and Innovation Management {Theory}
- SM602 : Business Ethics and Corporate Governance {Theory}
- SM606 : Strategic Management {Theory}
- SM613 : Consumer Behaviour and Marketing Research {Theory}
- SM614 : Customer Relationship Management {Theory}
- SM615 : Product and Brand Management {Theory}
- SM617 : Marketing Science and Predictive Analysis {Theory}
- SM617 : Sales and Distribution Management {Theory}
- SM618 : Industrial and Services Marketing {Theory}
- SM6201 : Marketing Management {Theory}
- SM621 : Consumer Behaviour and Marketing Research {Theory}
- SM6211 : Consumer Behaviour and Marketing Research {Theory}
- SM6212 : Sales and Distribution Management {Theory}
- SM622 : Strategic Brand Management {Theory}
- SM6221 : Strategic Brand Management {Theory}
- SM6222 : Services Marketing {Theory}
- SM623 : Retail Management {Theory}
- SM6231 : Retail Management {Theory}
- SM6241 : Industrial Marketing {Theory}
- SM625 : Industrial Marketing {Theory}
- SM628 : Sales and Distribution Management {Theory}
- SM629 : Services Marketing {Theory}
- SM6361 : Talent Management {Theory}
- SM6412 : Operations Strategy {Theory}
- SM6611 : Business Research Methodology {Theory}
- SM711 : Marketing Strategy {Theory}
- SM712 : Marketing Metrics and Models {Theory}
- SM713 : Advanced Marketing Research {Theory}
- SM7201 : Advanced Market Research {Theory}
- SM518 : Management Games Laboratory {Practical}
- SM608 : Project Laboratory {Practical}
- SM609 : Language Laboratory {Practical}
- SM610 : Marketing Laboratory {Practical}
- SM610 : Project Laboratory {Practical}
- SM611 : Marketing Laboratory {Practical}
- SM6172 : Management Games Laboratory {Practical}
- SM6272 : Marketing Laboratory {Practical}
Ph.D. Students [15]
Managing Customer Perceived Service Quality in Private Healthcare Sector in India
Ramakoteswararao KondasaniEnrolled: Jul 2012Graduated : 2016Supervisor
Environmental Consciousness and Brand Equity: An Empirical Impact Assessment Study
Siddharth MisraEnrolled: Jan 2014Graduated : 2018Supervisor
Consumers' Online Impulsive Buying Behaviour: Role of Trust, Shopping Orientation and Recommendations
Soma PatnaikEnrolled: Jan 2015Graduated : 2019Supervisor
Consumer Brand Engagement and Brand Loyalty: Catalyzing Effect of Brand Relationship Quality
Kishalay AdhikariEnrolled: Jan 2015Graduated : 2021Supervisor
Role of Destination Brand Engagement in Enhancing Tourist Satisfaction and Promoting Destination Advocacy
Navin KumarEnrolled: Jul 2017Graduated : 2022Supervisor
Managing Customer Relationship Quality in Wellness Hotels and Resorts in India: A Netnography Approach
Dibya Nandan MishraEnrolled: Jul 2017Graduated : 2022Supervisor
Entrepreneurship and Innovation Management
Swagatika SahooEnrolled: Jan 2015ContinuingSupervisor
Workplace Deviance and Millennials Innovative Work Behaviour: A study of Indian IT/ITES Sector
Biswajit BeheraEnrolled: Jul 2019ContinuingSupervisor
Augmenting Patient Engagement for Favourable Behavioural Intention: Role of Service Experience and Perceived Service Quality
Shubham SenapatiEnrolled: Jan 2020ContinuingSupervisor
Entrepreneurial Marketing and Business Performance of MSMEs in Odisha: Role of Entrepreneurial Education and Institutional Environment.
Chinmaya Kumar SahuEnrolled: Jul 2019ContinuingSupervisor
OPERATIONS MANAGEMENT
Chillakuri Akshay KumarEnrolled: Sep 2020ContinuingCo-Supervisor
"Impact of Corporate Social Responsibility Endeavours on Customers'' Brand Loyalty: Role of Customers'' Engagement"
Soham BardhanEnrolled: Aug 2021ContinuingSupervisor
Effect of Entrepreneurial Ecosystem on Firms’ Business Performance: Role of Dynamic Capability and Digital Transformations
Sagar Kumar BeheraEnrolled: Aug 2021ContinuingSupervisor
Finance
Satpreet KaurEnrolled: Jan 2023ContinuingSupervisor
Managing Behavioral Intentions of Management Graduate: A Study of North-East Indian Universities
Vivek Kumar PathakEnrolled:Graduated : 2018Co-Supervisors
Executive Ph.D. Students [9]
Investigating the Impact of Perceived CSR on Brand Equity and Corporate Reputation in Steel Industry
Ravi BanjareEnrolled: Aug 2020ContinuingSupervisor
Augmenting Corporate Branding through Internal Marketing:The case of the Rourkela Steel Plant, SAIL
Atish Chandra SarkarEnrolled: Aug 2020ContinuingSupervisor
HUMAN RESOURCE MANAGEMENT AND BUSINESS EXCELLENCE
Anubinda MohantyEnrolled: Sep 2020ContinuingCo-Supervisor
Operations Management
Anup AgarwalEnrolled: Sep 2020ContinuingCo-Supervisor
Effect of Entrepreneurial Motivation on Competency and Business Performance of Women owned Micro-enterprises in Odisha
Padmini MahapatraEnrolled: Sep 2020ContinuingSupervisor
commerce
Stutee Shruti MohantyEnrolled: Aug 2021ContinuingSupervisor
Benchmarking Perceived Service Quality for Favourable Behavioural Intentions in Guest houses of CFTIs in India
Rajesh BeuriaEnrolled: Aug 2022ContinuingSupervisor
Role of Technology Business Incubator in Promoting Start up Ecosystem: A review of Entrepreneurial Intent & Orientation
Nayanansu MishraEnrolled: Aug 2022ContinuingSupervisor
Work-Life Balance
Tapash Kumar SethiEnrolled: Jan 2024ContinuingCo-Supervisor
Awards And Honours
- Awarded the Best Research Paper in International Conference on Business Analytics and Intelligence (ICBAI 2018) at IISc Bangalore for the paper "Understanding Customer Experiences in Indian Railways: Implementation of Machine Learning based Sentiment Analysis"., 2018
- Awarded the Best Research Paper in IIM Indore-NASMEI Summer Marketing Conference 2017 for the paper "Users’ Information Privacy Concerns and Privacy Protection Behaviours in Social Networks: Evidence from India., 2017
- Invited by the office of President of India on the Festival of Innovation, 2016 at Rashtrapati Bhavan, New Delhi to showcase institutional innovations and their outcome., 2016
- Recipient of Academy of Marketing Science (AMS), Young Researcher Award Travel Grant to attend the AMS Annual Conference in New Orleans, USA., 2012
- Recipient of National Merit Scholarship, Govt. of India during undergraduate studies., 2002
Memberships / Fellowships
- AMS, EMAC, IEDRC, ISAM, AIMS, 2023
- IEEE, 2021