BIOGRAPHY
He is an Assistant Professor of Consumer Psychology at NIT Rourkela. Prior to it, he worked as a faculty at Bennett University, LPU, NSIT, DTU, NIT– Bhopal and his teaching interests are Marketing Research, Marketing Analytics, Consumer Psychology, and Brand Management. His research interests are Subsistence Marketplace(BOP), Consumer Psychology, Digital Marketing, Neuromarketing, and Happiness and he has got his scholarly works published in international journals of repute, namely International Journal of Consumer Studies (ABDC:A, ABS:2, SSCI IF – 9.9, & Scopus Q1), Journal of Global Marketing (ABDC:B, ABS:1 & Scopus: Q2), Young Consumers (ABDC:B, ABS:1, ESCI, & Scopus: Q1), and International Journal of Public Administration (ABDC:B, ABS:2, ESCI & Scopus: Q2). As far as his academic credentials are concerned, he holds two bachelor’s degrees, one in Computer Science and other in Education, and has done his MBA in Marketing from Army Institute of Management Kolkata. He has earned his Ph.D. in Consumer Psychology from FMS. He remained meritorious throughout his studies and earned various scholarships and fellowships, like national scholarship (with merit certificate) in matriculation for 2 years of XIth and XIIth, national scholarship in 12th for 3 years of Graduation, JRF for first 2 years of Ph.D. and then SRF for the remaining tenure of the Ph.D. Besides earning various fellowships in academics, he has won various accolades in sports as well. He likes playing Chess and represented his college in University chess tournament in 2002 and secured 3rd position for his college. At NIT Rourkela, he won 1st position in NIT Rourkela Chess Tournement - 2023, & 2021. He also captained the NIT Rourkela Chess team that won 2nd position in Chess in "All India Inter NIT faculty and staff Badminton, Table Tennis & Chess Tournament (Men& Women) 2023- 24" at NIT Bhopal.
EXPERTISE INFORMATION
Research Group
- Marketing
Areas of Interest
- Subsistence Marketplace
- Consumer Psychology
- Digital marketing
- Happiness
- Neuromarketing
15
PUBLICATIONS1
SPONSORED PROJECTS1
CONSULTANCY PROJECTS5
DOCTORAL STUDENTS5
CONTINUING EDUCATIONPERSONAL INFORMATION
Arvind Kumar
Assistant Professor Grade-II
School of Management
Room Number: SM-308
Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008
2016
Ph.D.
.FMS
2009
MBA
.Army Institute of Management Kolkata
Teaching Experience
- Honorary Research Fellow, Metharath University (formerly Shinawatra University), Thailand, 26 Sep 2023 - Present
- Marketing, NIT Rourkela, 06 Mar 2020 - Present
Impact Assesment of Deen Dayal Antyodaya Yojana (DAY) on Social and Psychological Uplifting of Poor Tribal Women from Odisha. ICSSR
- Principal Investigator
- 5
- Completed Sponsored
Slope Stability of Manoharpur OCP, OCPL OCPL
- Co-PI
- 01 Dec 2023 - 28 Feb 2024
- Completed Consultancy
Total Publications: 15
K. S. Rao, A. Kumar, and B. Rao,"Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook", Young Consumers, vol.43, no.1, pp.1-55, Emerald Publishing Limited 2022, 10.1108/YC-11-2020-1261 Article
G. Singh and A. Kumar,"Impact of Firm Created, and User generated Social Media Communications on Consumer-Brand Metrics of Smartphones during COVID-19", Journal of Content, Community & Communication, vol.15, pp.147-162 2022, 10.31620/JCCC.06.22/11 Article
A. Kumar,"Sources entrusted by the economically poor: Evidences from the largest poor consumer base in the world", International Journal of Business Excellence, vol.24, no.1, pp.84-100, Inderscience Publishers 2021, 10.1504/IJBEX.2020.10023292 Article
A. Kumar,"Shopping orientations and their inter-relatedness: A study on the poor for CPGs", Journal of Global Marketing, Taylor & Francis 2020, 10.1080/08911762.2020.1733729 Article
A. Kumar,"Antecedents of brand consciousness in youth for denim jeans: evidences from the largest young consumer base in the world", International Journal of Indian Culture and Business Management, vol.18, no.3, Inderscience 2019, 10.1504/IJICBM.2019.099284 Article
Business Ethics and Values: Concepts, Advantages, and Pertinence in 2023 and Beyond School of Management (Short-term Course)
- Coordinator
- 04 Dec 2023 - 10 Dec 2023
- Brochure
Indian Knowledge Systems: Concepts & Applications School of Management (Workshop)
- Coordinator
- 06 Nov 2023 - 12 Nov 2023
- Brochure
Financial Literacy: Essence, Issues & Insights in 2023 School of Management (Workshop)
- Coordinator
- 10 Apr 2023 - 14 Apr 2023
- Brochure
Intellectual Property Rights: A Fuel for Building and Sustaining Brands School of Management (Workshop)
- Coordinator
- 21 Mar 2022 - 25 Mar 2022
- Brochure
Intellectual Property Rights (IPR) School of Management (Workshop)
- Coordinator
- 21 Feb 2022 - 25 Feb 2022
- Brochure
- EA1270 : Value Education and Ethics {Theory}
- SM6201 : Marketing Management {Theory}
- SM6212 : Sales and Distribution Management {Theory}
- SM6241 : Industrial Marketing {Theory}
- SM6301 : Organizational Behavior and Structure {Theory}
- SM6422 : Total Quality Management and Six Sigma {Theory}
- SM6451 : Strategic Procurement {Theory}
- SM6611 : Business Research Methodology {Theory}
- SM6171 : Business Simulation Laboratory {Practical}
- SM6572 : Statistics Laboratory {Practical}
Ph.D. Students [3]
Customer Experiences in the age of artificial intelligence
Kawalpreet SinghEnrolled: Aug 2021ContinuingSupervisor
CONSUMER BEHAVIOUR (MARKETING)
Muskan ChaurasiaEnrolled: Jan 2023ContinuingSupervisor
Operations and supply chain management
Manas SahooEnrolled: Jan 2023ContinuingSupervisor
Executive Ph.D. Students [2]
Online behavior and user actions tracking and predictions: Role of marketing science and technology in consumer influence and driving actions.
Arun Vicky SharmaEnrolled: Aug 2021ContinuingSupervisor
Marketing
Kamal Kishore SinghEnrolled: Aug 2022ContinuingSupervisor
Awards And Honours
- 1st Position in NIT Rourkela Chess Tournament -2023, 2023
- 2nd position in CHESS in "All India Inter NIT faculty and staff Badminton, Table Tennis & Chess Tournament (Men& Women) 2023- 24" held at NIT Bhopal from 21-23 December, 2023. It was a team game and it was an honour to be the Captain of this great team., 2023
- Captained the NIT Rourkela Chess Team in Inter NIT Chess Tournament 2022 held at NIT Hamirpur, 2022
- 1st Position in NIT Rourkela Chess Tournament -2021, 2021
- Qualified UGC-NET (Commerce) in the very first year of my M.Com., 2018
- SRF(Senior Research Fellowship) by UGC at FMS, University of Delhi, 2013
- JRF(Junior Research Fellowship) by UGC at FMS, University of Delhi, 2011
- Qualified UGC - JRF & NET (Management) just after the completion of my MBA. Exam PATTERN was "MCQ+Descriptive" wherein MCQ part of the exam was qualifier and negative marking was there in the MCQ part of the exam., 2009
- Qualified UGC-NET (Management) in the very first year of my MBA. Exam PATTERN was "MCQ+Descriptive" wherein MCQ part of the exam was qualifier but there was not any negative marking in the MCQ part of the exam., 2008
- Merit certicificate by Maharshi Dayanand University on scoring 3rd Position in Maharshi Dayanand University, Rohtak - Chess Tournament, 2002
- National Scholarship by Board of School Education Haryana for three years of my graduation on standing of my name in Board of School Education Haryana's Senior Secondary Merit List, 2000
- Monetary award on scoring 95/100 in Sanskrit in Matriculation exam of Board of School Education Haryana, 1998
- Merit certificate cum National Scholarship by Board of School Education Haryana for two years of XIth and XIIth on standing of my name in Board of School Education Haryana's merit list at Sr. No. 669., 1998
Memberships / Fellowships
- Honorary Research Fellow of Metharath University (formerly Shinawatra University), Thailand, 2023
- Membership - American Psychological Association (APA), 2023
- Membership - Academy of Marketing Science (AMS), 2022
- Membership - American Psychological Association (APA), 2022