Course Details
Subject {L-T-P / C} : SM6272 : Marketing Laboratory { 0-0-2 / 2}
Subject Nature : Practical
Coordinator : Prof. Rajeev Kumar Panda
Syllabus
Regression, Corelation, Factor Analysis, EFA,CFA, SEM, RIDIT, GREY Analysis, Case Study Approach
Course Objectives
- Qualitative and Quantitative Research Techniques
Course Outcomes
Qualitative and Quantitative Research Techniques
Essential Reading
- Andy Field, Discovering Statistics using SPSS, sage
- Malhotra, N., and Dash, S. B., Multivariate Data Analysis, Pearson Education
Supplementary Reading
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