Course Details
Subject {L-T-P / C} : ID4302 : Design Management { 3-0-0 / 3}
Subject Nature : Theory
Coordinator : Prof. Dibya Prakash Jena
Syllabus
Design Management: Organization and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines. It does this through connecting Marketing's focus on consumers and stakeholders with Organizational Studies to define Design Management in a social and people-focused context, in order to demonstrably outline its benefits. Importance of managing design strategies, design processes, and design implementation, in a way that it puts the individual and the society at the center, contributing to organizational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.
Course Objectives
- Organization and Marketing Perspectives
- Design strategies and design implementation
- Marketing's focus on consumers and stakeholders
Course Outcomes
Knowledge on <br />Organization and Marketing Perspectives <br />Marketing's focus on consumers and stakeholders <br />Design strategies and design implementation
Essential Reading
- Stephen Emmitt, Design Management, Taylor and Francis
- Lalaounis Sotiris T, Design Management, Taylor and Francis
Supplementary Reading
- Stephen Emmitt, Design Management, Taylor and Francis
- Lalaounis Sotiris T, Design Management, Taylor and Francis