National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance
NIT Rourkela Inside Page Banner

Faculty Profile

ORCID ID
Scopus ID
Researcher ID
Google Scholar ID

EXPERTISE INFORMATION

Research Group
  • Marketing
Areas of Interest
  • Marketing

Arvind Kumar
अरविन्द कुमार Assistant Professor Grade-II, School of Management

kumarar@nitrkl.ac.in / pupilresearcher@gmail.com

Biosketch

33

PUBLICATIONS

1

SPONSORED PROJECTS

1

CONSULTANCY PROJECTS

7

DOCTORAL STUDENTS

5

CONTINUING EDUCATION

PERSONAL INFORMATION

Arvind Kumar

Assistant Professor Grade-II

School of Management

Room Number: SM-308

Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

2016

Ph.D.
Marketing
FMS, Delhi

2009

MBA
Marketing
Army Institute of Management Kolkata

2007

PG.Diploma
Post Graduate Diploma in Export Marketing Management
Kurukshetra University, Kurukshetra

Teaching Experience
  • Marketing,  .,   06 Mar 2020 - .
Post Doctoral Research Experience
  • Research Fellow,  Strathclyde Business School, Scotland, United Kingdom,   19 Aug 2024 - August 2025
  • Honorary Research Fellow,  Shinawatra University, Thailand,   08 Jan 2024 - present

Impact Assesment of Deen Dayal Antyodaya Yojana (DAY) on Social and Psychological Uplifting of Poor Tribal Women from Odisha. ICSSR
  • Principal Investigator
  • 19
  • Completed   Sponsored
Slope Stability of Manoharpur OCP, OCPL OCPL
  • Co-PI
  • 01 Dec 2023 - 31 Aug 2025
  • Completed   Consultancy

11
GOOGLE SCHOLAR H-INDEX 12
GOOGLE SCHOLAR I10-INDEX 8
SCOPUS H-INDEX
Total Publications: 33
View All Publications

K. Singh and A. Kumar,"Exploring the evolving landscape of neuromarketing ethics", International Journal of Market Research, vol.68, no.1, pp.108-131, Sage Publications 2026, View Details       Article

K. Singh and A. Kumar,"Institutionalizing cross-sector partnerships: networks and governance", in Academy of Management Proceedings, vol.2026, no.1, Academy of Management 2026, 10.5465/AMPROC.2026.20795abstract       Inproceedings

M. Sahoo, A. Kumar, and V. Thakur,"Promoting green healthcare initiatives: a systematic literature review, conceptual framework and future research agenda", Journal of Cleaner Production, vol.498, no.145024, pp.1-18, Elsevier 2025, 10.1016/j.jclepro.2025.145024       Article

R. Dahiya, A. Usmani, and A. Kumar,"Understanding the effects of gender equality on company’s performance: a global mid-cap companies’ perspective", Journal of Public Affairs, vol.25, no.2, pp.1-12, Wiley 2025, 10.1002/pa.70028       Article

Business Ethics and Values: Concepts, Advantages, and Pertinence in 2023 and Beyond School of Management (Short-term Course)
Indian Knowledge Systems: Concepts & Applications School of Management (Workshop)
Financial Literacy: Essence, Issues & Insights in 2023 School of Management (Workshop)
Intellectual Property Rights: A Fuel for Building and Sustaining Brands School of Management (Workshop)
Intellectual Property Rights (IPR) School of Management (Workshop)

  • Business Research Methodology {Theory}
  • Industrial Marketing {Theory}
  • Marketing Management {Theory}
  • Organizational Behavior and Structure {Theory}
  • Retail Management {Theory}
  • Sales and Distribution Management {Theory}
  • Services Marketing {Theory}
  • Strategic Procurement {Theory}
  • Total Quality Management and Six Sigma {Theory}
  • Value Education and Ethics {Theory}
  • Business Simulation Laboratory {Practical}
  • Statistics Laboratory {Practical}

Ph.D. Students [4]
Exploring Neuromarketing: Present Stance, Misconceptions, Ethical Landscape and Future Perspectives
Kawalpreet Singh
Enrolled: Aug 2021
Graduated :  Jun 2026
Supervisor
Marketing
Pritam Paul
Enrolled: Jul 2026
Continuing
Supervisor
Marketing
Prashant Kumar
Enrolled: Jul 2024
Continuing
Supervisor
Exploration of the Synergies Between Green Healthcare Initiatives, Technological Innovation, and Sustainable Performance: Insights from a Comprehensiv
Manas Sahoo
Enrolled: Jan 2023
Continuing
Supervisor
Executive Ph.D. Students [3]
Marketing
Saggurthi Mahesh
Enrolled: Jul 2024
Continuing
Supervisor
Strategic Framework for B2B Marketing in Warehousing and Distribution Services
Kamal Kishore Singh
Enrolled: Aug 2022
Continuing
Supervisor
Online behavior and user actions tracking and predictions: Role of marketing science and technology in consumer influence and driving actions.
Arun Vicky Sharma
Enrolled: Aug 2021
Continuing
Supervisor

Awards And Honours
  • "Certificate of Appreciation" by GD Goenka University for Chairing the session in 7th International Conference on Recent Advances in Technology, Innovation, & Sustainability on March 27-28, 2025,   2025
  • Post doctoral Research Fellowship was awarded by University of Strathclyde, United Kingdom, for two years from August 2024 to August 2026,   2024
  • On 8 January 2024, I was awarded the position of Research Fellow by Shinawatra University, Thailand, for three years in recognition of my research contributions.,   2024
  • 2nd position in chess in "All India Inter NIT faculty and staff Badminton, Table Tennis & Chess Tournament (Men& Women) 2023-24" held at NIT Bhopal from 21-23 December 2023. It was a team game, and it was an honour to be the captain of the NIT Rourkela team,   2023
  • 1st position in NIT Rourkela Chess Tournament – 2023,   2023
  • "Certificate of Appreciation" was awarded to me by Globsyn Business School for chairing the International Research Seminar on "Innovation and Entrepreneurship" at Globsyn Business School on February 17, & 24, 2023.,   2023
  • Represented NIT Rourkela in Inter NIT Chess Tournament at NIT Hamirpur, 2022 as a captain,   2022
  • 1st position in NIT Rourkela Chess Tournament – 2021,   2021
  • was awarded certificate of appreciation for my contribution in organizing the 106th Indian Science Congress – “Future India: Science & Technology” held from 3rd to 7th January 2019.,   2019
  • Senior Research Fellowship (SRF) was awarded by the UGC in my PhD at FMS, University of Delhi, from 2nd May 2013, to the submission of PhD Thesis,   2013
  • JRF (Junior Research Fellowship) was awarded by the UGC in my PhD at FMS, University of Delhi, Delhi, India from 2nd May 2011 to 1st May 2013,   2011
  • was awarded merit certificate on securing 3rd position in Maharshi Dayanand University – Chess Tournament-2002,   2002
  • National Scholarship was awarded by the Board of School Education, Haryana, for securing a position in the board merit list in Senior Secondary, and it supported me throughout the three years of my undergraduate studies,   2000
  • Received the Merit Certificate and National Scholarship from the Board of School Education, Haryana, India, for two years of secondary education (Grades XI and XII) for standing of my name in Board’s merit list at rank 669,   1998
Memberships / Fellowships
  • European Marketing Academy,   2026