National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

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Faculty Profile

ORCID ID
Scopus ID
Researcher ID
Google Scholar ID

EXPERTISE INFORMATION

Research Group
  • Marketing, Marketing
Areas of Interest
  • Marketing
  • Digital Marketing
  • Neuromarketing
  • Sustainability
  • Social Consumption
  • B2B Marketing
  • International Business
  • Subsistence Marketplace

Arvind Kumar
अरविन्द कुमार Assistant Professor Grade-II, School of Management

kumarar@nitrkl.ac.in / pupilresearcher@gmail.com

Biosketch

33

PUBLICATIONS

1

CONSULTANCY PROJECTS

7

DOCTORAL STUDENTS

5

CONTINUING EDUCATION

PERSONAL INFORMATION

Arvind Kumar

Assistant Professor Grade-II

School of Management

Room Number: SM-308

Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

2016

Ph.D.
Marketing
FMS, Delhi

2009

MBA
Marketing
Army Institute of Management Kolkata

2007

PG.Diploma
Post Graduate Diploma in Export Marketing Management
Kurukshetra University, Kurukshetra

Teaching Experience
  • Marketing,  .,   06 Mar 2020 - .
Post Doctoral Research Experience
  • Research Fellow,  Strathclyde Business School, Scotland, United Kingdom,   19 Aug 2024 - August 2025
  • Honorary Research Fellow,  Shinawatra University, Thailand,   08 Jan 2024 - present

Slope Stability of Manoharpur OCP, OCPL OCPL
  • Co-PI
  • 01 Dec 2023 - 31 Aug 2025
  • Completed   Consultancy

11
GOOGLE SCHOLAR H-INDEX 12
GOOGLE SCHOLAR I10-INDEX 8
SCOPUS H-INDEX
Total Publications: 33
View All Publications

K. Singh and A. Kumar,"Exploring the evolving landscape of neuromarketing ethics", International Journal of Market Research, vol.68, no.1, pp.108-131, Sage Publications 2026, View Details       Article

K. Singh and A. Kumar,"Institutionalizing cross-sector partnerships: networks and governance", in Academy of Management Proceedings, vol.2026, no.1, Academy of Management 2026, 10.5465/AMPROC.2026.20795abstract       Inproceedings

M. Sahoo, A. Kumar, and V. Thakur,"Promoting green healthcare initiatives: a systematic literature review, conceptual framework and future research agenda", Journal of Cleaner Production, vol.498, no.145024, pp.1-18, Elsevier 2025, 10.1016/j.jclepro.2025.145024       Article

R. Dahiya, A. Usmani, and A. Kumar,"Understanding the effects of gender equality on company’s performance: a global mid-cap companies’ perspective", Journal of Public Affairs, vol.25, no.2, pp.1-12, Wiley 2025, 10.1002/pa.70028       Article

Business Ethics and Values: Concepts, Advantages, and Pertinence in 2023 and Beyond School of Management (Short-term Course)
Indian Knowledge Systems: Concepts & Applications School of Management (Workshop)
Financial Literacy: Essence, Issues & Insights in 2023 School of Management (Workshop)
Intellectual Property Rights: A Fuel for Building and Sustaining Brands School of Management (Workshop)
Intellectual Property Rights (IPR) School of Management (Workshop)

  • Business Research Methodology {Theory}
  • Industrial Marketing {Theory}
  • Marketing Management {Theory}
  • Organizational Behavior and Structure {Theory}
  • Retail Management {Theory}
  • Sales and Distribution Management {Theory}
  • Services Marketing {Theory}
  • Strategic Procurement {Theory}
  • Total Quality Management and Six Sigma {Theory}
  • Value Education and Ethics {Theory}
  • Business Simulation Laboratory {Practical}
  • Statistics Laboratory {Practical}

Ph.D. Students [4]
Exploring Neuromarketing: Present Stance, Misconceptions, Ethical Landscape and Future Perspectives
Kawalpreet Singh
Enrolled: Aug 2021
Graduated :  Jun 2026
Supervisor
Exploration of the Synergies Between Green Healthcare Initiatives, Technological Innovation, and Sustainable Performance: Insights from a Comprehensiv
Manas Sahoo
Enrolled: Jan 2023
Continuing
Supervisor
Marketing
Prashant Kumar
Enrolled: Jul 2024
Continuing
Supervisor
Marketing
Pritam Paul
Enrolled:
Continuing
Supervisor
Executive Ph.D. Students [3]
Marketing
Saggurthi Mahesh
Enrolled: Jul 2024
Continuing
Supervisor
Strategic Framework for B2B Marketing in Warehousing and Distribution Services
Kamal Kishore Singh
Enrolled: Aug 2022
Continuing
Supervisor
Online behavior and user actions tracking and predictions: Role of marketing science and technology in consumer influence and driving actions.
Arun Vicky Sharma
Enrolled: Aug 2021
Continuing
Supervisor

Awards And Honours
  • Post doctoral Research Fellowship was awarded by University of Strathclyde, United Kingdom, for two years from August 2024 to August 2026,   2024
  • On 8 January 2024, I was awarded the position of Research Fellow by Shinawatra University, Thailand, for three years in recognition of my research contributions.,   2024
  • 2nd position in chess in "All India Inter NIT faculty and staff Badminton, Table Tennis & Chess Tournament (Men& Women) 2023-24" held at NIT Bhopal from 21-23 December 2023. It was a team game, and it was an honour to be the captain of the NIT Rourkela team,   2023
  • 1st position in NIT Rourkela Chess Tournament – 2023,   2023
  • Represented NIT Rourkela in Inter NIT Chess Tournament at NIT Hamirpur, 2022 as a captain,   2022
  • 1st position in NIT Rourkela Chess Tournament – 2021,   2021
Memberships / Fellowships
  • European Marketing Academy,   2026