EXPERTISE INFORMATION
Research Group
- Marketing
Areas of Interest
- Marketing
18
PUBLICATIONS5
DOCTORAL STUDENTS5
CONTINUING EDUCATIONPERSONAL INFORMATION
Arvind Kumar
Assistant Professor Grade-II
School of Management
Room Number: SM-308
Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008
2016
Ph.D.
MarketingFMS, Delhi
2009
MBA
MarketingArmy Institute of Management Kolkata
Teaching Experience
- Marketing, ., 06 Mar 2020 - .
Total Publications: 18
A. Kumar,"Shopping orientations and their inter-relatedness: A study on the poor for CPGs", Journal of Global Marketing, Taylor & Francis 2020, 10.1080/08911762.2020.1733729 Article
P. B. Sharma and A. Kumar,"Interventions of organizational identification and job satisfaction on Person-environment Perceptions and work engagement: Insights for K12 School Administrators in India", International Journal of Public Administration, Taylor & Francis, USA 2023, 10.1080/01900692.2023.2175852 Article
R. Dahiya, A. Usmani, and A. Kumar,"Understanding the effects of gender equality on company’s performance: a global mid-cap companies’ perspective", Journal of Public Affairs, vol.25, no.2, pp.1-12, Wiley 2025, 10.1002/pa.70028 Article
S. Jaggi, A. Kumar, and S. Verma,"Mediation analysis of brand image in predicting the influence of green marketing strategies on consumer purchase intentions for quick service restaurants (QSR)", Journal of Advances in Management Research, Emerald 2025, 10.1108/JAMR-01-2024-0005 Article
Business Ethics and Values: Concepts, Advantages, and Pertinence in 2023 and Beyond School of Management (Short-term Course)
- Coordinator
- 04 Dec 2023 - 10 Dec 2023
- Brochure
Indian Knowledge Systems: Concepts & Applications School of Management (Workshop)
- Coordinator
- 06 Nov 2023 - 12 Nov 2023
- Brochure
Financial Literacy: Essence, Issues & Insights in 2023 School of Management (Workshop)
- Coordinator
- 10 Apr 2023 - 14 Apr 2023
- Brochure
Intellectual Property Rights: A Fuel for Building and Sustaining Brands School of Management (Workshop)
- Coordinator
- 21 Mar 2022 - 25 Mar 2022
- Brochure
Intellectual Property Rights (IPR) School of Management (Workshop)
- Coordinator
- 21 Feb 2022 - 25 Feb 2022
- Brochure
- EA1270 : Value Education and Ethics {Theory}
- SM6201 : Marketing Management {Theory}
- SM6212 : Sales and Distribution Management {Theory}
- SM6241 : Industrial Marketing {Theory}
- SM6301 : Organizational Behavior and Structure {Theory}
- SM6422 : Total Quality Management and Six Sigma {Theory}
- SM6451 : Strategic Procurement {Theory}
- SM6611 : Business Research Methodology {Theory}
- SM6171 : Business Simulation Laboratory {Practical}
- SM6572 : Statistics Laboratory {Practical}
Ph.D. Students [3]
Marketing
Prashant KumarEnrolled: Jul 2024ContinuingSupervisor
Exploration of the Synergies Between Green Healthcare Initiatives, Technological Innovation, and Sustainable Performance: Insights from a Comprehensiv
Manas SahooEnrolled: Jan 2023ContinuingSupervisor
Customer Experiences in the age of artificial intelligence
Kawalpreet SinghEnrolled: Aug 2021ContinuingSupervisor
Executive Ph.D. Students [2]
Strategic Framework for B2B Marketing in Warehousing and Distribution Services
Kamal Kishore SinghEnrolled: Aug 2022ContinuingSupervisor
Online behavior and user actions tracking and predictions: Role of marketing science and technology in consumer influence and driving actions.
Arun Vicky SharmaEnrolled: Aug 2021ContinuingSupervisor