Investigating the Impact of Millet Marketing and Promotion on Purchasing Behaviours of Urban Consumers (Gen X, Y, Z): A study from the Odisha Millet Mission Perspective Sponsoring Agency: ICSSR Department: SM:School of Management

• Dr. Kunja Sambashiva Rao (PI)
• Dr. VIVEK KAMBHAMPATI (Co-PI)
• Jan 2024 - Jan 2025

Drivers, barriers, enablers of tribal women Millet-preneurship in Odisha. Sponsoring Agency: National Commision for Women (NCW) Department: SM:School of Management

• Prof. Rajeev Kumar Panda (PI)
• Dr. Tanuj Negi (Co-PI)
• Sep 2023 - Sep 2024