All Publications

K. Singh and A. Kumar,"Educate elevate innovate: Integrating generative artificial intelligence and neuromarketing to enhance pedagogical effectiveness", in International Conference on Transforming Higher Education for Future: Education 4.0, pp.88, Thapar Institute of Engineering and Technology (TIET), Patiala, Punjab-147001, India 2025       Inproceedings

M. Sahoo, A. Kumar, and V. Thakur,"Integrating environmental responsibility in healthcare operations: A decarbonization pathway for the Indian healthcare sector", in 12th International Conference On Sustainability (SUSCON XII), IIM Shillong 2025       Inproceedings

A. Lochab, M. Salman, K. Mor, and A. Kumar,"The relationship between fashion consciousness and personality traits of Generation Y with moderating effect of Social Influence: An empirical investigation from India", International Journal of Business Excellence, vol.32, no.3, pp.394-412, Inderscience Publishers 2024, View Details       Article

K. Singh, A. Kumar, and G. Singh,"Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World", Journal of Business-to-Business Marketing, vol.31, no.3, pp.261-279, Taylor & Francis 2024, View Details       Article

M. Chaurasia, A. Kumar, and R. K. Panda,"Two decades of research on “masstige” marketing: a systematic literature review and future research agenda", International Journal of Consumer Studies, vol.48, no.5, pp.1-24, Wiley, August 2024, 10.1111/ijcs.13077       Article

M. Chaurasia, A. Kumar, and R. K. Panda,"Two decades of research on “masstige” marketing: A systematic literature review and future research agenda", International Journal of Consumer Studies, vol.48, no.5, Wiley, July 2024, View Details       Article

P. B. Sharma and A. Kumar,"Interventions of organizational identification and job satisfaction on Person-environment Perceptions and work engagement: Insights for K12 School Administrators in India", International Journal of Public Administration, Taylor & Francis, USA 2023, 10.1080/01900692.2023.2175852       Article

S. Gulati, G. Singh, and A. Kumar,"Interceding of repurchase intention between E-loyalty and word of mouth advocacy: A study of behavioural consequences and antecedents of E-Loyalty", International Journal of Electronic Business, vol.18, no.3, pp.299-319, Inderscience 2023, 10.1504/IJEB.2023.10055009       Article

K. Singh and A. Kumar,"The present state of neuromarketing: insights for business entities from the rendezvous with experts for post-pandemic neuromarketing", in 2023 NeuroPsychoEconomics Conference, held on June 8-9, 2023 at University of Granada, Spain 2023       Inproceedings

A. Kumar,"Theories of learning", Human Resource Development, ch., pp.1-20, Department of Distance and Continuing Education, University of Delhi, March 2023, https://web.sol.du.ac.in/info/mcom-semester-iii       Inbook