All Publications

K. Singh and A. Kumar,"Exploring the evolving landscape of neuromarketing ethics", International Journal of Market Research, vol.68, no.1, pp.108-131, Sage Publications 2026, View Details       Article

S. Jaggi, S. Gulati, and A. Kumar,"Eco-fashion dacades: How rebranding and influencer culture fuel greenwashing in fast fashion", Eco Illusions: Unmasking Greenwashing in the Shared Economy, ch.12, pp.253-272, Emerald 2026, View Details       Inbook

S. Jaggi, A. Kumar, and A. Kumar,"From rallies to reels: The digital transformation of Indian political campaigning", Modern Political Marketing and Relational Capital: Navigating the Digital Frontier, ch.9, pp.179-189, Emerald 2026, View Details       Inbook

P. K. Bhashkar and A. Kumar,"Reconceptualising political voting behaviour in a geopolitically fragmented world: a sequential legitimacy reinforcement framework", in International Marketing Conference 2026 (IMC 2026), pp.153-154, IIM Jammu 2026       Inproceedings

S. Gulati, S. Jaggi, and A. Kumar,"Wired for style: an empirical analysis of technology adoption in fashion among millennial women", International Journal of Electronic Business, Inderscience 2026, 10.1504/IJEB.2026.10080425       Article

K. Singh and A. Kumar,"Institutionalizing cross-sector partnerships: networks and governance", in Academy of Management Proceedings, vol.2026, no.1, Academy of Management 2026, 10.5465/AMPROC.2026.20795abstract       Inproceedings

M. Sahoo, A. Kumar, and V. Thakur,"Promoting green healthcare initiatives: a systematic literature review, conceptual framework and future research agenda", Journal of Cleaner Production, vol.498, no.145024, pp.1-18, Elsevier 2025, 10.1016/j.jclepro.2025.145024       Article

R. Dahiya, A. Usmani, and A. Kumar,"Understanding the effects of gender equality on company’s performance: a global mid-cap companies’ perspective", Journal of Public Affairs, vol.25, no.2, pp.1-12, Wiley 2025, 10.1002/pa.70028       Article

S. Jaggi, A. Kumar, and S. Verma,"Mediation analysis of brand image in predicting the influence of green marketing strategies on consumer purchase intentions for quick service restaurants (QSR)", Journal of Advances in Management Research, Emerald 2025, View Details       Article

K. Singh and A. Kumar,"Future whispers before it speaks: Identifying weak signals that drive service innovation in neuromarketing research services", in Management Education and Research Colloquium 2025 (MERC 2025), IIM Kashipur, Uttarakhand, India 2025, View Details       Inproceedings