All Publications

S. Bardhan, R. K. Panda, and S. K. Behera,"Moving towards compatible goals -the operation marketing interface", in Reimagining Future of Operations for Resilience and Sustainability in a Digital World, pp.191, Indian Institute of Management Ranchi, December 2024, View Details       Inproceedings

M. Chaurasia, A. Kumar, and R. K. Panda,"Two decades of research on “masstige” marketing: A systematic literature review and future research agenda", International Journal of Consumer Studies, vol.48, no.5, Wiley, July 2024, View Details       Article

D. N. Mishra and R. K. Panda,"Decoding customer experiences in rail transport service: application of hybrid sentiment analysis", Public Transport, vol.15, pp.31-60, Springer 2023, 10.1007/s12469-021-00289-7       Article

D. N. Mishra and R. K. Panda,"Evaluating visitor–therapist relationship in Indian spa and wellness resorts", Journal of Hospitality and Tourism Insights, pp.2514-9792, Emerald, January 2023, 10.1108/JHTI-06-2022-0246       Article

S. Senapati and R. K. Panda,"Enriching healthcare service quality by leveraging service experiences in Indian private hospitals: application of fuzzy-AHP approach", International Journal of Quality & Reliability Management, vol.40, no.10, pp.2301-2325, Emerald Group Publishing 2023, 10.1108/IJQRM-07-2022-0212       Article

S. Senapati and R. K. Panda,"Prioritizing the precursors of patients' experience in Indian Corporate Hospitals: Application of hybrid RIDIT-GRA approach", Asia Pacific Journal of Health Management, vol.18, no.3, pp.64-75, Australian College of Health Service Executives, December 2023, View Details       Article

R. K. Panda and D. N. Mishra,"Preferred Channel Choices in Vegetable Marketing: Role of Macro and Micro Environmental Factors in Odisha", Journal of Evolutionary Studies in Business, vol.8, no.2, pp.168-212,, Universitat de Barcelona, July 2023, View Details       Article

S. Bardhan and R. K. Panda,"Consumer privacy: an evaluation and the future plan of action", in Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, pp.97, Indian Institute of Management Ranchi, December 2023, View Details       Inproceedings

N. Kumar, R. K. Panda, and K. Adhikari,"Transforming tourists’ intentions through destination engagement: Insights from transformative learning theory", The Service Industries Journal, vol.42, no.9-10, pp.688-715, Taylor & Francis, April 2022, 10.1080/02642069.2022.2062327       Article

N. Kumar, R. K. Panda, and K. Prakash,"Precedence analysis of customer engagement dimensions for tourism destinations: an evidence-based modeling using RIDIT-GRA approach", Journal of Hospitality and Tourism Insights, vol.6, no.2, pp.928-946, Emerald Publishing 2022, 10.1108/JHTI-12-2021-0340       Article