All Publications

M. Chaurasia, A. Kumar, and R. K. Panda,"Two decades of research on “masstige” marketing: a systematic literature review and future research agenda", International Journal of Consumer Studies, vol.48, no.5, pp.1-24, Wiley, August 2024, 10.1111/ijcs.13077       Article

B. Behera, R. K. Panda, B. Tiwari, and A. Chaubey,"Understanding the drivers of innovative work behaviour among millennial employees in India’s IT sector: some exploratory research findings", Journal of Asia Business Studies, vol.18, no.6, pp.1620-1646, Emerald Publishing Limited 2024, 10.1108/JABS-02-2024-0089       Article

C. K. Sahu and R. K. Panda,"Analysing the effect of institutional environment on the rural based women entrepreneurs firm", in 3rd International Conference on Management of MSMEs, vol.3, pp.10, Indian Institute of Management Amritsar, January 2024, View Details       Inproceedings

S. Bardhan, R. K. Panda, and S. K. Behera,"Moving towards compatible goals -the operation marketing interface", in Reimagining Future of Operations for Resilience and Sustainability in a Digital World, pp.191, Indian Institute of Management Ranchi, December 2024, View Details       Inproceedings

M. Chaurasia, A. Kumar, and R. K. Panda,"Two decades of research on “masstige” marketing: A systematic literature review and future research agenda", International Journal of Consumer Studies, vol.48, no.5, Wiley, July 2024, View Details       Article

D. N. Mishra and R. K. Panda,"Decoding customer experiences in rail transport service: application of hybrid sentiment analysis", Public Transport, vol.15, pp.31-60, Springer 2023, 10.1007/s12469-021-00289-7       Article

D. N. Mishra and R. K. Panda,"Evaluating visitor–therapist relationship in Indian spa and wellness resorts", Journal of Hospitality and Tourism Insights, pp.2514-9792, Emerald, January 2023, 10.1108/JHTI-06-2022-0246       Article

S. Senapati and R. K. Panda,"Enriching healthcare service quality by leveraging service experiences in Indian private hospitals: application of fuzzy-AHP approach", International Journal of Quality & Reliability Management, vol.40, no.10, pp.2301-2325, Emerald Group Publishing 2023, 10.1108/IJQRM-07-2022-0212       Article

S. Senapati and R. K. Panda,"Prioritizing the precursors of patients' experience in Indian Corporate Hospitals: Application of hybrid RIDIT-GRA approach", Asia Pacific Journal of Health Management, vol.18, no.3, pp.64-75, Australian College of Health Service Executives, December 2023, View Details       Article

R. K. Panda and D. N. Mishra,"Preferred Channel Choices in Vegetable Marketing: Role of Macro and Micro Environmental Factors in Odisha", Journal of Evolutionary Studies in Business, vol.8, no.2, pp.168-212,, Universitat de Barcelona, July 2023, View Details       Article