All Publications

K. Singh and A. Kumar,"Exploring the evolving landscape of neuromarketing ethics", International Journal of Market Research, vol.68, no.1, pp.108-131, Sage Publications 2026, View Details       Article

M. Sahoo, A. Kumar, and V. Thakur,"Promoting green healthcare initiatives: a systematic literature review, conceptual framework and future research agenda", Journal of Cleaner Production, vol.498, no.145024, pp.1-18, Elsevier 2025, 10.1016/j.jclepro.2025.145024       Article

R. Dahiya, A. Usmani, and A. Kumar,"Understanding the effects of gender equality on company’s performance: a global mid-cap companies’ perspective", Journal of Public Affairs, vol.25, no.2, pp.1-12, Wiley 2025, 10.1002/pa.70028       Article

S. Jaggi, A. Kumar, and S. Verma,"Mediation analysis of brand image in predicting the influence of green marketing strategies on consumer purchase intentions for quick service restaurants (QSR)", Journal of Advances in Management Research, Emerald 2025, View Details       Article

K. Singh and A. Kumar,"Future whispers before it speaks: Identifying weak signals that drive service innovation in neuromarketing research services", in Management Education and Research Colloquium 2025 (MERC 2025), IIM Kashipur, Uttarakhand, India 2025, View Details       Inproceedings

G. Singh, J. Kaur, and A. Kumar,"Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach", Marketing Intelligence & Planning, vol.43, no.4, pp.704-724, Emerald 2025, View Details       Article

S. Kumar and A. Kumar,"Fostering global well-being: Insights from India on learned happiness for administrators and education policy-makers", Journal of Public Affairs, vol.25, no.3, Wiley 2025, View Details       Article

N. Kaur, S. Jaggi, A. Kumar, and S. Arora,"The recent innovations in technologies to facilitate Bleisure Travel", Unveiling Bleisure Travelers: Exploring Novel Dimensions for Enriching Social Consumer Engagement using Big Data Analytics, ch.10, pp.145–158, Emerald 2025, View Details       Inbook

M. Sahoo, A. Kumar, and V. Thakur,"Factors inhibiting implementation of green healthcare initiatives in India’s healthcare sector", in International Management Perspective Conference (IMPeC-25): Digitalization, Entrepreneurship, and Sustainability, vol.1, pp.364-365, IIM, Sambalpur 2025       Inproceedings

K. Singh and A. Kumar,"Educate elevate innovate: Integrating generative artificial intelligence and neuromarketing to enhance pedagogical effectiveness", in International Conference on Transforming Higher Education for Future: Education 4.0, pp.88, Thapar Institute of Engineering and Technology (TIET), Patiala, Punjab-147001, India 2025       Inproceedings