Course Details
Subject {L-T-P / C} : SM6632 : Strategic Management { 3-0-0 / 3}
Subject Nature : Theory
Coordinator : Dr. Dushyant Ashok Mahadik
Syllabus
Strategy and the Quest for Competitive Advantage: Origins of Strategy, Schools of Thought in Strategic Management, Strategic Intent- Vision, Mission and Purpose, Dimensions and Levels of Strategy. Competitive Strategy: Porter’s Five Forces Model, Generic Strategies (Cost Leadership, Differentiation, Focus), Value Chain Analysis. Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition and Takeover Strategies, Strategic Alliances and Collaborative Partnerships. Corporate Portfolio Analysis: Business Portfolio Analysis, Synergic Effect, BCG Matrix, GE 9 Cell Model, Concept of Stretch, Leverage and Fit. Blue Ocean Strategy. Strategy Implementation: Structure, Systems and People: Project Implementation, Procedural Implementation, Resource Allocation, Organization Structure, Matching Structure and Strategy, Corporate Culture, McKinsey’s 7s framework, Concepts Of Learning Organization. Strategy Evaluation: Operations Control and Strategic Control, Symptoms of Malfunctioning of Strategy, Balanced Score Card, Business Processes and Capabilities-Based Approach to Strategy.
Course Objectives
- Describe the practical and integrative model of strategic management process that defines basic activities in strategic management
- Analyze the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement
- Evaluate challenges faced by managers in implementing and evaluating strategies based on the nature of business, industry, and cultural differences
Course Outcomes
The course will expose students to various perspectives and concepts in the field of Strategic Management, so that they can achieve conceptual clarity and could apply these concepts to the solution of business problems.
Essential Reading
- Robert, A. P., and David, L., Strategic management: Building and sustaining competitive advantage (4th ed.)., South Western, Cengage Learning
- Fitzroy, P., and Hulbert, J., Strategic Management: The challenge of creating value, Routledge
Supplementary Reading
- Kazmi, A., Strategic Management and Business Policy (3rd ed.), Tata McGraw Hill
- Michael E. PorterW. Chan KimRenee Mauborgne, 10 Must Reads on Strategy, Harvard Business Review