Rajeev Kumar Panda

Associate Professor

School of Management

 (+91) 661 246 2804 , 3804

 rkpanda[at]nitrkl.ac.in

 Biosketch

30

Publications       

8

Sponsored Projects

0

Consultancy Projects

12

Doctoral Students

4

Continuing Education

82

PG Dissertation

 Personal Information

Prof. Rajeev Kumar Panda

Associate Professor

School of Management

Joined in Aug 2011

 Room Number: SM-328

 Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

 Education Qualification

  1. Ph.D. (Sambalpur University), FDPM (IIMA)

 Experience

No Experience Found....

 Expertise Information

Research Group
Marketing
Areas of Interest
Strategic Branding, Service Quality, Entrepreneurship & Startup Ecosystem and Agricultural Marketing.

 Projects

Impact of Covid-19 crisis on Start-up Funding Ecosystem in India: Socio-economic and Policy Recommendation.

 ICSSR

 Principal Investigator

 9 months

 Running

Sponsored

Investigation of Institutional & Technical Factors Influencing Vegetable Farmer's Marketing Channel Choices in Odisha.

 IMPRESS,ICSSR

 Principal Investigator

 24 months

 Running

Sponsored

Evaluation, analysis and documentation of Pallishree Mela,2019.

 DRDA, Govt. Of Odisha

 Principal Investigator

 2 months

 Completed

Sponsored

Innovation & Entrepreneurship Development Centre

 DST

 Principal Investigator

 60 months

 Running

Sponsored

Analysis, reporting and documentation of stakeholder's perception of - Pallishree Mela (Rural Fair).

 ORMAS, GOVT. OF ODISHA

 Principal Investigator

 2 months

 Completed

Sponsored

Comprehensive Evaluation of Schedule Tribe(ST) Girls' Hostels in Odisha

 Department of Planning & Convergence, Govt.of Odisha

 Principal Investigator

 8 months

 Running

Sponsored

Evaluation,Reporting and Documentation of Regional SARAS,2017

 DRDA, Govt. Of Odisha

 Principal Investigator

 2 months

 Running

Sponsored

Assessing Healthcare service quality of Primary Health Centers (PHCs) in Rural Odisha

 ICSSR

 Principal Investigator

 18 months

 Completed

Sponsored

 Continuing Education

ICSSR Sponsored "Research Methodology Course in Social Sciences for M.Phil, Ph.D and Post Doc Scholars"

 School of Management

 Coordinator

 29 Oct 2018 - 07 Nov 2018

Short-term Course

ICSSR Sponsored National Conference on "Healthcare Management: Current State and Future Trends"

 School of Management

 Coordinator

 01 Feb 2018 - 02 Feb 2018

Conference

Management Conclave 2017 "Business, Innovation & Sustainability

 School of Management

 Coordinator

 07 Jan 2017 - 08 Jan 2017

Conference

International Conference on Business Paradigms in Emerging Markets (ICBPEM)

 School of Management

 Coordinator

 12 Dec 2014 - 13 Dec 2014

Conference

 Publications

7

Google Scholar h-index

7

Google Scholar i10-index

2

Scopus h-index

Total Publications: 30
D. N. Mishra and R. K. Panda, "How delightful is Indian wellness tourism? A Netnographic study", Advances in Hospitality and Tourism Research (AHTR), vol.9, no.1, pp.132 - 156, Akdeniz University Publishing House, Antalya, Turkey, March 2021, 10.30519/ahtr.784232 Article
K. Adhikari and R. K. Panda, "Evaluation of brand relationship quality using formative index: a novel measurement approach", Journal of Product & Brand Management, vol.29, no.4, pp.505-516, Emerald, June 2020, 10.1108/JPBM-09-2018-2030 Article
D. N. Mishra and R. K. Panda, "How delightful is Indian wellness tourism? Assessing service quality using sentiment analysis", in 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, vol.31, pp.sad-22, American Marketing Association, San Diego, CA, February 2020 Inproceedings
K. Adhikari and R. K. Panda, "Segmenting consumers using Facebook profile pictures: A hierarchical and k-means clustering analysis approach", in 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, vol.31, pp.sad-33, American Marketing Association, San Diego, CA, February 2020 Inproceedings
K. Adhikari and R. K. Panda, "Examining the role of social networking fatigue toward discontinuance intention: The multigroup effects of gender and age", Journal of Internet Commerce, vol.19, no.2, pp.125-152, Taylor & Francis 2020, 10.1080/15332861.2019.1698265 Article

Show All Publications(+)

N. Kumar and R. K. Panda, "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology", International Review on Public and Nonprofit Marketing, vol.16, no.4, pp.255-292, Springer, December 2019, 10.1007/s12208-019-00230-6 Article
R. R. Kondasani and R. K. Panda, "Better healthcare setting for better healthcare service quality An empirical analysis of Indian consumers’ perspective", International Journal of Quality & Reliability Management, vol.36, no.10, pp.1665-1682, Emerald, October 2019, 10.1108/IJQRM-05-2018-0120 Article
K. Adhikari and R. K. Panda, "The role of consumer-brand engagement towards driving brand loyalty Mediating effect of relationship", Journal of Modelling in Management, vol.14, no.4, pp.987-1005, Emerald, October 2019, 10.1108/JM2-03-2019-0067 Article
S. Sahoo and R. K. Panda, "Exploring entrepreneurial orientation and intentions among technical university students: role of contextual antecedents", Education+ Training, vol.61, no.6, pp.718-736, Emerald Publishing, July 2019, 10.1108/ET-11-2018-0247 Article
V. K. Pathak, A. K. Das, and R. K. Panda, "Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities", Indian Journal of Marketing, vol.48, no.2, Informatics Publishing 2018, 10.17010/ijom/2018/v48/i2/121332 Article
K. Adhikari and R. K. Panda, "Users' information privacy concerns and privacy protection behaviors in social networks", Journal of Global Marketing, vol.31, no.2, pp.96-110, Taylor & Francis 2018, 10.1080/08911762.2017.1412552 Article
R. K. Panda and R. R. Kondasani, "Customers' precedence for service quality dimensions in Indian private healthcare setting: a ridit approach", Hospital Topics, vol.95, no.4, pp.90-99, Taylor & Francis 2017, 10.1080/00185868.2017.1345571 Article
S. Misra and R. K. Panda, "Scale transformation of analytical hierarchy process to Likert weighted measurement method: an analysis on environmental consciousness and brand equity", International Journal of Society Systems Science, vol.9, no.3, pp.242-255, Inderscience 2017, 10.1504/IJSSS.2017.10008323 Article
K. Adhikari and R. K. Panda, "Social media brand communities and brand Loyalty: an integrated AHP approach", International Journal of Virtual Communities and Social Networking, vol.9, no.2, pp.62-79, IGI Global 2017, 10.4018/IJVCSN.2017040104 Article
S. Misra and R. K. Panda, "Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)", Marketing Intelligence & Planning, vol.35, no.1, pp.40 - 61, Emerald, April 2016, 10.1108/MIP-09-2015-0174 Article
R. Kondasani and R. K. Panda, "Service quality perception and behavioural intention: A study of indian private hospitals", Journal of Health Management, vol.18, no.1, pp.188-203, Sage Publications, March 2016, 10.1177/0972063416639168 Article
R. K. Panda and S. Sahoo, "A stich in time: the story of Konark Cinema", Journal of Global Entrepreneurship Research, vol.6, no.5, pp.1-11, Springer, February 2016, 10.1186/s40497-015-0044-5 Article
R. K. Panda, "To expand or to diversify: the dilemma of grihasthi udyog", Journal of Entrepreneurship, vol.25, no.1, pp.89-102, Sage, February 2016, 10.1177/0971355715616505 Article
R. Kondasani and R. K. Panda, "Customer perceived service quality, satisfaction and loyalty in Indian private healthcare", International Journal of Health Care Quality Assurance, vol.28, no.5, pp.452-467, Emerald, December 2015, 10.1108/IJHCQA-01-2015-0008 Article
R. K. Panda and S. Misra, "Impact of country-of-origin image on brand equity: a study on durable products in India", Procedia - Social and Behavioral Sciences, vol.150, pp.494 – 499, Elsevier, September 2014, 10.1016/j.sbspro.2014.09.062 Article
R. Kondasani and R. K. Panda, "Assessing customer perceived service quality in Indian private healthcare: An integrated approach", in Research and Sustainable Business-2014, pp.539-545, Excel India Publishers, IIT Roorkee, March 2014 Inproceedings
R. K. Panda and R. Kondasani, "Assessing customers' perceived service quality in private sector banks in India", Serbian Journal of Management, vol.9, no.1, pp.91-103, University of Belgrade, December 2014, 10.5937/sjm9-4511 Article
R. Kondasani and R. K. Panda, "Analysing customers’ perceived service quality in Indian private healthcare sector: patients perspective", in Research in Marketing-2013, Sage, IIT Delhi, December 2013 Inproceedings
R. K. Panda and . Sreekumar, "Marketing channel choice and marketing efficiency assessment in agribusiness", Journal of International Food & Agribusiness Marketing, vol.24, no.3, pp.213-230, Taylor & Francis, July 2012, 10.1080/08974438.2012.691812 Article
R. K. Panda, T. K. Das, and . Sreekumar, "Identification and evaluation of risk in agribusiness: an empirical study on vegetable sector in India", International Journal of Indian Culture and Business Management, vol.5, no.4, pp.438–457, Inderscience, December 2012, 10.1504/IJICBM.2012.047414 Article
R. K. Panda and . Sreekumar, "Prioritizing issues in agribusiness using ridit analysis: An Indian perspective", World Journal of Agricultural Sciences, vol.8, no.1, pp.80-88, IDOSI, December 2012 Article
R. K. Panda, "Blind people’s association", International Review on Public and Nonprofit Marketing, vol.7, no.2, pp.185–190, Springer, July 2010, 10.1007/s12208-010-0051-8 Article
R. K. Panda and . Sreekumar, "The effect of country-of-origin on brand evaluation-Indian consumers’ perspective", in Marketing in Emerging Markets, pp.11-23, Excel Publisher 2009 Inproceedings
R. K. Panda, "Marketing strategies for small scale & part time vegetable growers", The Chanakya, vol.7, no.2, pp.61-72, RIMS, December 2008 Article
R. K. Panda, "Sustainable marketing: Challenges and opportunities", Indian Journal of Marketing, vol.37, no.12, pp.91-103, Indian Journal of Marketing, December 2007 Article

 Courses Taught

  • SM504 : Marketing Management {Theory}
  • SM507 : Marketing Management {Theory}
  • SM509 : Research Methodology {Theory}
  • SM512 : Technology and Innovation Management {Theory}
  • SM602 : Business Ethics and Corporate Governance {Theory}
  • SM606 : Strategic Management {Theory}
  • SM613 : Consumer Behaviour and Marketing Research {Theory}
  • SM614 : Customer Relationship Management {Theory}
  • SM615 : Product and Brand Management {Theory}
  • SM617 : Marketing Science and Predictive Analysis {Theory}
  • SM617 : Sales and Distribution Management {Theory}
  • SM618 : Industrial and Services Marketing {Theory}
  • SM6201 : Marketing Management {Theory}
  • SM621 : Consumer Behaviour and Marketing Research {Theory}
  • SM6211 : Consumer Behaviour and Marketing Research {Theory}
  • SM6212 : Sales and Distribution Management {Theory}
  • SM622 : Strategic Brand Management {Theory}
  • SM6221 : Strategic Brand Management {Theory}
  • SM6222 : Services Marketing {Theory}
  • SM623 : Retail Management {Theory}
  • SM6231 : Retail Management {Theory}
  • SM6241 : Industrial Marketing {Theory}
  • SM625 : Industrial Marketing {Theory}
  • SM628 : Sales and Distribution Management {Theory}
  • SM629 : Services Marketing {Theory}
  • SM6412 : Operations Strategy {Theory}
  • SM6611 : Business Research Methodology {Theory}
  • SM711 : Marketing Strategy {Theory}
  • SM712 : Marketing Metrics and Models {Theory}
  • SM713 : Advanced Marketing Research {Theory}
  • SM518 : Management Games Laboratory {Practical}
  • SM608 : Project Laboratory {Practical}
  • SM609 : Language Laboratory {Practical}
  • SM610 : Marketing Laboratory {Practical}
  • SM610 : Project Laboratory {Practical}
  • SM611 : Marketing Laboratory {Practical}
  • SM6172 : Management Games Laboratory {Practical}
  • SM6272 : Marketing Laboratory {Practical}

 Research Scholars

Ph.D. Students [12]
Managing Customer Perceived Service Quality In Private Healthcare Sector In India

 Ramakoteswararao Kondasani

 Graduated  (2016)

 Supervisor

Environmental Consciousness And Brand Equity: An Empirical Impact Assessment Study

 Siddharth Misra

 Graduated  (2018)

 Supervisor

Consumers' Online Impulsive Buying Behaviour: Role Of Trust, Shopping Orientation And Recommendations

 Soma Patnaik

 Graduated  (2019)

 Supervisor

Consumer Brand Engagement And Brand Loyalty: Catalyzing Effect Of Brand Relationship Quality

 Kishalay Adhikari

 Thesis Submitted

 Supervisor

Entrepreneurial Marketing Strategy And Business Performance Of Start Ups: The Role Of Institutional Environment And Innovation

 Sagar Kumar Behera

 OnGoing

 Supervisor

Customer Participation Variation And Its Impact On Service Performance: The Moderating Role Of Value Co-Creation

 Soham Bardhan

 OnGoing

 Supervisor

Brand Engagement Without Brand Ownership: An Empirical Study

 Chinmaya Kumar Sahu

 OnGoing

 Supervisor

Emergence Of Affiliate Marketers As A Digital Niche: A Framework, Review And Research Agenda

 Shubham Senapati

 OnGoing

 Supervisor

Managing Customer Relationship Quality In Wellness Tourism Sector In India: A Netnography Approach

 Dibya Nandan Mishra

 OnGoing

 Supervisor

Modelling Destination Brand Equity For A Comprehensive Destination Branding Strategy

 Navin Kumar

 OnGoing

 Supervisor

Entrepreneurship And Innovation Management

 Swagatika Sahoo

 OnGoing

 Supervisor

Managing Behavioral Intentions of Management Graduate: A Study of North-East Indian Universities

 Vivek Kumar Pathak

 Graduated  (2018)

 Co-Supervisors

Executive Ph.D. Students [6]
Superior Customer Perceived Value Through Market Orientation And Service Innovation: Evidences From Banking Sector

 Lokesh Kumar

 OnGoing

 Supervisor

Executive Ph.D

 Padmini Mahapatra

 OnGoing

 Co-Supervisor

Investigating The Impact Of Perceived Csr On Brand Equity And Corporate Reputation In Steel Industry

 Ravi Banjare

 OnGoing

 Supervisor

Consumer Brand Experience And Brand Loyalty In E-Commerce Platform: Mediating Role Of Consumer Experience

 Devneet Bohidar

 OnGoing

 Supervisor

Augmenting Corporate Branding Through Internal Marketing: the Case Of The Rourkela Steel Plant, Sail

 Atish Chandra Sarkar

 OnGoing

 Supervisor

Human Resource Management And Business Excellence

 Anubinda Mohanty

 OnGoing

 Co-Supervisor

 Dissertations

PG Dissertation
  • Aakankshya Priyadarsini (313SM1013), "Effect of Corporate Brand on Brand Loyalty" - MBA    Supervisor     2014-15 Spring
  • Abhishek Prajapati (313SM1012), "Preferential modernization and source of financing of MSME's in Rourkela" - MBA    Co-supervisor     2014-15 Spring
  • Akuthota Sankar Rao (313SM1016), "Service quality dimension impact on customer satisfaction in regional rural bank in Orissa" - MBA    Supervisor     2014-15 Spring
  • Alok Kumar Naik (313SM1006), "EMPIRICAL STUDY ON PACKAGING FACTOR INFLUENCING CONSUMER BUYING DECISION IN CONFECTIONERY ITEM" - MBA    Supervisor     2014-15 Spring
  • Girija Bhusan Prusty (313SM1014), "ANALYSIS OF POST MEREGER EFECTS OF MEREGERS & ACQUISITIONS IN INDIAN BANKING SECTOR" - MBA    Co-supervisor     2014-15 Spring
  • Goutam Panigrahi (313SM1010), "An empirical study on marketing initiatives and service quality measures offered thus making a comprehensive economic impact with reference to Indian hospitals." - MBA    Supervisor     2014-15 Spring
  • Jim Mahadev (313SM1003), "A Study on Service Quality of Hotel Industry in Rourkela" - MBA    Co-supervisor     2014-15 Spring
  • Smruti Ranjan Mohanty (313SM1004), "AN EMPIRICAL STUDY ON ENTREPRENEURS’ INTERPERSONAL TRAITS AND ITS EFFECT ON BUSINESS PERFORMANCE OF SMES" - MBA    Supervisor     2014-15 Spring
  • Abhisek Khandai (314SM1011), "IMPULSE BUYING BEHAVIOUR OF CUSTOMERS IN ONLINE SHOPPING" - MBA    Supervisor     2015-16 Spring
  • Brijesh Bhushan Rath (314SM1021), "YOUNG CONSUMER’S ATTITUDE TOWARDS GREEN PURCHASING BEHAVIOUR – A STUDY ON GREEN MARKETING" - MBA    Supervisor     2015-16 Spring
  • Jyoti Shankar Nath (314SM1014), "CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE: A STUDY IN THE INDIAN BANKING SECTOR" - MBA    Supervisor     2015-16 Spring
  • Mukesh Kumar Singh (314SM1029), "Service Quality of small Public sector banks" - MBA    Supervisor     2015-16 Spring
  • Niladri Sahu (314SM1024), "FACTORS DRIVING YOUNG CONSUMER RESTAURANT CHOICE: AN EXPLORATORY STUDY FROM INDIA" - MBA    Supervisor     2015-16 Spring
  • Partha Sarathi Pradhan (314SM1020), "CONSUMER BEHAVIOUR & PERCEPTION ON HERBAL PRODUCTS" - MBA    Supervisor     2015-16 Spring
  • Puja Tewari (314SM1032), "Effect of consumer reviews and ratings on online buying intentions: a case of cell phones" - MBA    Supervisor     2015-16 Spring
  • Rosali Panigrahi (314SM1018), "IMPACT OF PERSONALITY ON ENTREPRENEURIAL INTENTIONS OF STUDENTS OF NIT ROURKELA" - MBA    Co-supervisor     2015-16 Spring
  • Satya Swaroop Bhuyan (314SM1001), "EFFECT OF CORPORATE BRANDING AND EMOTIONAL ATTACHMENT ON BRAND LOYALTY" - MBA    Co-supervisor     2015-16 Spring
  • Sidhant Nayak (314SM1015), "An Empirical Investigation of Key Antecedents of Customer Loyalty in Indian Telecom Sector" - MBA    Supervisor     2015-16 Spring
  • Abhra Bandyopadhyay (315SM1003), "PATRONAGE BEHAVIOUR OF INDIAN CUSTOMERS ON SMALL RETAILERS" - MBA    Supervisor     2016-17 Spring
  • Adyasha Chaini (315SM1007), "FACTORS DRIVING CONSUMER PREFERENCES FOR PATANJALI PRODUCTS" - MBA    Supervisor     2016-17 Spring
  • Amlan Rajat Pati (315SM1019), "Effects of Green Marketing strategies on consumer purchase decision" - MBA    Supervisor     2016-17 Spring
  • Chandana Patel (315SM1017), "ANTECEDENTS DRIVING BRAND CHOICE IN PACKAGED MILK PRODUCTS IN ODISHA" - MBA    Supervisor     2016-17 Spring
  • Dev Kumar Shrivas (315SM1032), "INFLUENCE OF CHILDREN ON FAMILY PURCHASE DECISION MAKING PROCESS IN ROURKELA" - MBA    Supervisor     2016-17 Spring
  • Jagan Kumar Pradhan (315SM1021), "IMPACT OF ONLINE REVIEWS AND RECOMMENDATIONS ON CONSUMERS’ ATTITUDE TOWARDS PRODUCT PURCHASE" - MBA    Supervisor     2016-17 Spring
  • Mihir Sahu (315SM1026), "FACTORS AFFECTING IMPULSIVE PURCHASE BEHAVIOR IN YOUNG EARNERS: AN INDIAN PERSPECTIVE" - MBA    Supervisor     2016-17 Spring
  • Minaketan Sahoo (315SM1035), "CUSTOMER CREATION TO CUSTOMER RETENTION:A CASE FOR VODAFONE" - MBA    Supervisor     2016-17 Spring
  • Prabhu Kalyan Sahoo (315SM1025), "CUSTOMER LOYALTY IN TELECOM SECTOR IN ROURKELA CITY: THE ROLE OF SERVICE QUALITY" - MBA    Supervisor     2016-17 Spring
  • Rashmi Rekha Behera (315SM1001), "CUSTOMER PERCEPTION TOWARDS EBANKING SERVICES PROVIDED BY PUBLIC SECTOR BANKS" - MBA    Supervisor     2016-17 Spring
  • Romio Ranjan Mallick (315SM1010), "Factor Influencing Purchase Intention Of Smart Phone Among Teen Age Customer In Rourkela." - MBA    Supervisor     2016-17 Spring
  • Saptarshi Sarkar (315SM1029), "Influence of Brand Advocacy on Brand Equity in online shopping: An Empirical study" - MBA    Supervisor     2016-17 Spring
  • Satish Kumar Patel (315SM1018), "Factors influencing Word of Mouth behavior in Restaurant industry" - MBA    Supervisor     2016-17 Spring
  • Subhashree Samantaray (315SM1028), "FACTORS AFFECTING CUSTOMER’S REVISIT INTENTION IN FAST FOOD INDUSTRY: EVIDENCE FROM ROURKELA" - MBA    Supervisor     2016-17 Spring
  • Suraj Kumar Mishra (315SM1012), "Dimensions of service quality & satisfaction in healthcare(Private Hospitals)" - MBA    Supervisor     2016-17 Spring
  • Tanmay Behera (315SM1004), "ANTECEDENTS EFFECTING CONSUMPTION EXPERIENCE OF CONSUMERS. A PERSPECTIVE FROM M-COMMERCE SITES." - MBA    Supervisor     2016-17 Spring
  • Anil Kumar Behura (316SM1005), "CREDIT APPRAISAL ANALYSIS: A CASE STUDY ON CANARA BANK WITH REFERENCE TO PRIORITY SECTOR" - MBA    Co-supervisor     2017-18 Spring
  • Ankita Jena (316SM1015), "A DISSERTATION REPORT ON “PRIORITISATION OF FACTORS INFLUENCING EMPLOYEES RETENTION: A CASE ON BANKING SECTOR OF ODISHA" - MBA    Co-supervisor     2017-18 Spring
  • Ankita Mohanty (316SM1019), "IMPACT OF PERFORMANCE MANAGEMENT SYSTEM ON EMPLOYEE PERFORMANCE: A STUDY ON ROURKELA STEEL PLANT" - MBA    Co-supervisor     2017-18 Spring
  • Anurag Bodhak (316SM1008), "ACCOUNTING BASED MEASURES OF FIRM PERFORMANCE: A STUDY ON INDIAN AUTOMOBILE INDUSTRY" - MBA    Co-supervisor     2017-18 Spring
  • Ashis Kumar Sarangi (316SM1034), "The Impact of customer satisfaction on word of mouth intention in smartphone category" - MBA    Supervisor     2017-18 Spring
  • Ashutosh Swain (316SM1037), "COMPARATIVE ANALYSIS ON SERVICE QUALITY OF PUBLIC AND PRIVATE SECTOR BANKS ATMs AND ITS IMPACT ON CUSTOMER SATISFACTION" - MBA    Supervisor     2017-18 Spring
  • Avanish Tiwari (316SM1040), "Impact of Consumer Knowledge and Values on Consumer Intention To Buy Organic Personal Care Products" - MBA    Supervisor     2017-18 Spring
  • Avinav Bardalai (316SM1003), "SYSTEMATIC INVESTMENT PLANNING IN MUTUAL FUND (AN EASY WAY OF INVESTING FOR BETTER RETURN AT LOW RISK)" - MBA    Co-supervisor     2017-18 Spring
  • Bibhuti Bhusan Panda (316SM1025), "A STUDY ON THE A STUDY ON THE BRAND AWARENESS AND BRAND LOYALITY TOWARDS TAXI SERVICES: OLA AND BRAND LOYALITY TOWARDS TAXI SERVICES: OLA" - MBA    Supervisor     2017-18 Spring
  • Deepak Kumar Kushwaha (316SM1017), "The Impact of Online reviews on intention to buy smartphone online" - MBA    Supervisor     2017-18 Spring
  • Dipankar Dash (316SM1012), "PRECEDENCE OF ECO-TOURISM SERVICE QUALITY DIMENSION AS PERCEIVED BY TOURIST IN ODISHA STATE" - MBA    Supervisor     2017-18 Spring
  • Lokesh Patel (316SM1028), "IMPACT OF CONSUMER PRE LAUNCH AWARENESS AND PREFERENCE ON PERFORMANCE OF MOVIES" - MBA    Supervisor     2017-18 Spring
  • Navneet Das (316SM1010), "INDEX OF FINANCIAL INCLUSION–A MEASURE OF FINANCIAL SECTOR INCLUSIVENESS IN ODISHA" - MBA    Co-supervisor     2017-18 Spring
  • Neha Thakur (316SM1039), "Effectiveness of compensation and benefits on employee's performance in Passport Office India" - MBA    Co-supervisor     2017-18 Spring
  • Pranjali Singh (316SM1001), "The impact of training and development on employee performance" - MBA    Co-supervisor     2017-18 Spring
  • Pratik Sejpal (316SM1035), "Factors affecting word of mouth behaviour in restaurant industry" - MBA    Supervisor     2017-18 Spring
  • Pravash Kumar Jena (316SM1016), "Impact of Creativity & Innovation Capability of Employees on Organisation Performance- A Case Study On O.H.P.C" - MBA    Co-supervisor     2017-18 Spring
  • Pritish Mohanty (316SM1020), "FACTORS AFFECTING IMPULSIVE PURCHASE BEHAVIOR IN YOUNG EARNERS: AN INDIAN PROSPECTIVE" - MBA    Supervisor     2017-18 Spring
  • Rahil Mohammad (316SM1018), "IMPACT OF FACTORS AFFECTING THE CHOICE OF SELECTION OF DESTINATION IN MEDICAL TOURISM" - MBA    Supervisor     2017-18 Spring
  • Ram Prasad Swain (316SM1038), "A STUDY ON RELATIONSHIP BETWEEN RISK AND RETURN ANALYSIS OF SELECTED STOCKS ON NSE" - MBA    Co-supervisor     2017-18 Spring
  • Sai Prakash Sahu (316SM1032), "ANALYSIS OF THE CUSTOMER PREFERENCE AND SATISFACTION LEVEL TOWARDS LANDLINE SERVICES PROVIDED BY BSNL" - MBA    Supervisor     2017-18 Spring
  • Sambit Biswal (316SM1007), "EVALUATION OF INDIAN BANKING SECTOR: A CAMEL APPROACH" - MBA    Co-supervisor     2017-18 Spring
  • Sambit Prakash Ojha (316SM1022), "A STUDY ON CUSTOMER SATISFACTION ABOUT THE RETURN POLICY OF E-COMMERCE SITES WITH SPECIAL REFERENCE TO APPAREL PRODUCTS" - MBA    Supervisor     2017-18 Spring
  • Sandeep Kumar (316SM1002), "Impact of consumer buying behaviour of Real Estate for Residential purpose" - MBA    Supervisor     2017-18 Spring
  • Sandeepan Deb (316SM1013), "Impact of vehicular attributes, consumer involvement and demographics characteristics on purchase intention of automobiles" - MBA    Supervisor     2017-18 Spring
  • Satish Sahu (316SM1033), "CONSUMER PERCEPTION TOWARD AIRLINE SERVICE IN THREE TIER CITIES" - MBA    Supervisor     2017-18 Spring
  • Satyabrata Das (316SM1011), "INFLUENCE OF VIRTUAL DRESSING MEDIA ON THE BUYING INTENTION OF A CUSTOMER" - MBA    Supervisor     2017-18 Spring
  • Satyabrata Barik (316SM1004), "Identification and Evaluation of Risk in Vegetable Sector in India" - MBA    Supervisor     2017-18 Spring
  • Sidharth Panda (316SM1026), "ROLE OF TRADE UNIONS IN MANAGING EMPLOYEE RELATIONS: A STUDY ON ROURKELA STEEL PLANT" - MBA    Co-supervisor     2017-18 Spring
  • Soumya Ranjan Pattnaik (316SM1029), "Impact of Talent Management Process on Organizational Performance in Information Technology Enabled Services - Sector" - MBA    Co-supervisor     2017-18 Spring
  • Sunil Nandi (316SM1021), "IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON ONLINE RETAIL" - MBA    Supervisor     2017-18 Spring
  • Surya Chandra Prakash (316SM1030), "WORK LIFE BALANCE OF NURSES - A STUDY ON HEALTHCARE SECTOR IN ROURKELA" - MBA    Co-supervisor     2017-18 Spring
  • Surya Prakash Rout (316SM1031), "Development and Retention of Generation Y Employees- A Study on Manufacturing Sector" - MBA    Co-supervisor     2017-18 Spring
  • Sushree Shweta Panda (316SM1027), "Portfolio Analysis & It's Effect on Investment Decisions" - MBA    Co-supervisor     2017-18 Spring
  • Twinkle Ojha (316SM1023), "Impact of workplace bullying in attrition rate of employees" - MBA    Co-supervisor     2017-18 Spring
  • Abhishek Mazumdar (317SM1014), "CUSTOMERS PERCEPTION AND SATISFACTION TOWARDS MOBILE NUMBER PORTABILITY" - MBA    Supervisor     2018-19 Spring
  • Akash Upadhyay (317SM1032), "A Study on Brand Loyalty of Indian Smokers with respect to Certain Factors" - MBA    Supervisor     2018-19 Spring
  • Amrit Kumar Pradhan (317SM1023), "A Study on Mobile Phone usage among Young Adults in Rourkela - BRAND LOYALTY AND SWITCHING" - MBA    Supervisor     2018-19 Spring
  • Nirman Prakash Bisoyi (317SM1006), "Green Marketing and Its Impact on consumer behaviour with reference to consumer durables" - MBA    Supervisor     2018-19 Spring
  • Rakesh Kumar Beuria (317SM1005), "Determinants and preference of milk and milk products in odisha" - MBA    Supervisor     2018-19 Spring
  • Subhashish Acharya (317SM1003), "Determinants of Customer Satisfaction and Consumer Spending in Indian E-commerce retailing." - MBA    Supervisor     2018-19 Spring
  • Abhishek Jha (318SM1010), "Prioritization of the Green Supply Chain Drivers in Indian Cement Industry." - MBA    Supervisor     2019-20 Spring
  • Asmita Panda (318SM1020), "Customer satisfaction in hotel industry" - MBA    Supervisor     2019-20 Spring
  • Lingraj Meher (318SM1016), "Consumer satisfaction with nutritional labels on energy drinks and repurchase intention" - MBA    Supervisor     2019-20 Spring
  • Rohit Kumar Singh (318SM1026), "Healthcare Service Quality, Patient Satisfaction and Loyalty: An Investigation in context of public Healthcare Systems" - MBA    Supervisor     2019-20 Spring
  • Soumeet Dash (318SM1007), "Revenue model of startup media" - MBA    Supervisor     2019-20 Spring
  • Soumendra Kumar Mishra (318SM1018), "A study of the Impact of green packaging on consumer purchasing patterns and decision making in eastern India" - MBA    Supervisor     2019-20 Spring
  • Bhruguraj Acharya (319SM1002), "Startup Funding During Covid-19 Pandemic in India: An Impact Assessment Study" - MBA    Supervisor     2020-21 Spring

 Awards and Honours

Awards and Honours
  • Awarded the Best Research Paper in International Conference on Business Analytics and Intelligence (ICBAI 2018) at IISc Bangalore for the paper "Understanding Customer Experiences in Indian Railways: Implementation of Machine Learning based Sentiment Analysis".,    2018
  • Awarded the Best Research Paper in IIM Indore-NASMEI Summer Marketing Conference 2017 for the paper "Users’ Information Privacy Concerns and Privacy Protection Behaviours in Social Networks: Evidence from India.,    2017
  • Invited by the office of President of India on the Festival of Innovation, 2016 at Rashtrapati Bhavan, New Delhi to showcase institutional innovations and their outcome.,    2016
  • Recipient of Academy of Marketing Science (AMS), Young Researcher Award Travel Grant to attend the AMS Annual Conference in New Orleans, USA.,    2012
  • Recipient of National Merit Scholarship, Govt. of India during undergraduate studies.,    2002
Memberships / Fellowships
  • IEEE,    2021
  • AMS, EMAC, IEDRC, ISAM, AIMS,    2017