Course Details
Subject {L-T-P / C} : SM6272 : Marketing Laboratory { 0-0-2 / 2}
Subject Nature : Practical
Coordinator : Rajeev Kumar Panda
Syllabus
| Module 1 : |
Regression, Corelation, Factor Analysis, EFA,CFA, SEM, RIDIT, GREY Analysis, Case Study Approach |
Course Objective
| 1 . |
Qualitative and Quantitative Research Techniques |
Course Outcome
| 1 . |
Qualitative and Quantitative Research Techniques |
Essential Reading
| 1 . |
Andy Field, Discovering Statistics using SPSS, sage |
| 2 . |
Malhotra, N., and Dash, S. B., Multivariate Data Analysis, Pearson Education |