National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance
NIT Rourkela Inside Page Banner

Syllabus

Course Details

Subject {L-T-P / C} : ID6134 : Media Investigation and Communication Methods { 3-0-0 / 3}

Subject Nature : Theory

Coordinator : Dhananjay Singh Bisht

Syllabus

Module 1 :

Communication Design focuses on the foundations of visual communication that are relevant to a variety of disciplines, such as two-dimensional composition, letterforms,
typesetting, and the typographic grid. Practical software skills and design vocabulary will be covered, though the goals of the course aim much deeper. Through lectures, demonstrations, in-class
exercises, readings, projects, and critiques, successful students will internalize the design process and the power of visual communication.

Course Objective

1 .

To impart fundamentals and cultivate a creative eye for different creative medium.

2 .

To provide application ended knowledge to the students.

Course Outcome

1 .

1. Students will be confident in analyzing media.
2. Students will be able to synthesize new creative media ideas backed by sound fundamentals.

Essential Reading

1 .

Derek Yates, Jessie Price, Communication Design: Insights from the Creative Industries, Bloomsbury Publishing (UK)

2 .

Meredith Davis, Jamer Hunt, Visual Communication Design, Bloomsbury Publishing (UK)

Supplementary Reading

1 .

Andy Wyatt (2010), The Complete Digital Animation Course: The Principles, Practice and Techniques of Successful Digital Animation, Thames & Hudson

2 .

Kenny Chow (2013), Animation, Embodiment, and Digital Media: Human Experience of Technological Liveliness, Palgrave Macmillan

Journal and Conferences

2 .

International Journal of Art and Design Education

1 .

International Conference on Research into Design