Syllabus

Part 1 Strategic Investments (Individual task)
Creation of demat accounts on virtual trading platform. Disseminating on where, how and why of investments. Fortnightly review of individual investment decisions.

Part 2 Digital Marketing (Group task)
1. Website Designing
Designing and development of a website of a marketable entity on a free website builder platform. Blog creation. Registration of properties on Google Webmaster.
2. SEO
Identification of appropriate keywords. White hat SEO of the website and blog. Tracing of visitor through Google Analytics.
3. Social Media Marketing
Creation of YouTube Channel, and brand pages on Facebook, Twitter and LinkedIn. Bringing 200 fans on Facebook and Twitter. Uploading of 5 short videos on YouTube for the promotion of the concerned entity.
4. Email Marketing
Pop ups creation for database marketing. Creation of advertisement for email marketing. Click through Rates of an email promotion.

To make students learn about investments decisions

To make students learn about digital marketing techniques.

To familiarize students with designing of websites

To familiarize students about E-mail marketing and SEO

After completion of this course, the students shall be able to –
i) Design and develop a website for their entrepreneurial venture indeendently
ii) Promote their entrepreneurial entity(product/service) on social media with ease
iii) Make investment decision(s) independently

Chuck Hemann, Ken Burbary (2019), Digital Marketing Analytics, Pearson , Edition - 2nd

Ian Dodson (2018), The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns, Wiley

Robert G. Hagstorm (2014), The Warren Buffet Way, Wiley , Edition - 3rd

Matthew Ganis, and Avinash Kohirkar (2017), Social Media Analytics, Pearson , Forwarded By - Ed Brill