Syllabus

Fundamentals of Communication, Introduction to Design & Communication, Information, Cognition & Visual Communication, Visual Identity & Media Communication, Applied Communication Design & Audience Engagement Communication Design focuses on the foundations of visual communication that are relevant to a variety of disciplines, such as two dimensional composition, letterforms, typesetting, and the typographic grid. Practical design vocabulary will be covered, though the goals of the course aim much deeper. Through lectures, demonstrations, in-class exercises, readings, projects, and critiques, successful students will internalize the design process and the power of various communication techniques.

Should able to build foundational understanding of communication concepts

Should able to connect design principles with communication

Should able to understand how humans interpret visual information

Should able to develop skills in branding and media-based communication

Should able to apply concepts in real-world communication design

Should able to understand how communication works and its relevance to design

Should able to gain clarity on design fundamentals and communication design evolution

Should able to learn to design messages that are easy to understand and process

Should able to create and analyze branding and media communication materials

Should able to develop practical communication design solutions

David A. Lauer and Stephen Pentak, Design Basics, Cengage Learning , 2015

Don Norman, The Design of Everyday Things , Basic Books , 2013

Rudolf Arnheim, Visual Thinking, University of California Press , 1969

Denis McQuail, McQuail's Mass Communication Theory, Sage Publications , 2010

James W. Carey, Communication as Culture: Essays on Media and Society , Routledge , 2009

ICoRD, Design Thinking