Syllabus

Module-I (15 hrs) / Primary elements of graphic design: Assignment(s) on composition with primary elements in graphic design, i.e., points, lines, and planes while experimenting with texture, colour, scale, hierarchy, grid, layering, etc. and maintaining rhythm and balance Assignment on abstraction of details in complex images.

Module-II (9 hrs) / Typographic design: Assignment(s) on typographic compositions while experimenting with typeface, size, and spacing between letters and lines and attributing a meaning to the typed content practise calligraphy (by hand) of several traditional texts.

Module-III (12 hrs) / Infographic design: Assignment(s) on designing an infographic or poster design of a logo, branding and/or packaging while reflecting on the brand identity of an organization and using a suitable digital platform.

To learn the basic elements of graphic design.

To learn the operational principles of varied platforms (manual and digital) in designing graphic images, illustrations, etc.

1. Ability to apply the basic principles of graphic design.
2. Ability to operate digital platforms to create graphic images, and illustrations.
3. Ability to communicate effectively using graphics.

Lupton, E., Graphic design: the new basics, Princeton , 2015

Ambrose, G., Typography: the arrangement, style and appearance of type and typefaces, Ava academia , 2005

Lewis, K., Graphic design for architects: a manual for visual communication, Routledge , 2015