Syllabus

Relationship between syntactic, semantics and pragmatics. Viewpoints, point of reference and framing. Relationship of colour, form and meaning. Explorations in visual abstraction.
Study of Visual Language – critical study of visual elements, features and principles.
Exploration and creation of complex and meta patterns.
Analysis of Aesthetics- the structure of Appearance. Form in nature, Exploration of visual images with analogies from nature.
Study of Typography. Study of Indian Language scripots. History, Classification, Anatomy and usage of various letterforms. Theoretical and applicable principles of communicating with letterforms. Multi lingual Typography

To develop sound concepts and vocabulary of visual design among students.

Students understand well and are able to speak eloquently about visual designs.
Students are able to apply the principles to practical work.

Hoffman, Armin, Graphic design manual, Principles and Practice, Arthur Niggli Publisher

Wong, Wucius, Principles of Form and Design, Wiley Publications

Frutiger, Adrian, Signs and Symbols: Their Design and Meaning, Ebury Press

Kepes, Gyorgy, Language of Vision, Dover Publications Inc.