Syllabus

An introduction to basic elements: Line, texture, colour, form, symmetry, balance, scale, mass, unity and variety.
Concept of visual language and visual design.
Introduction to Gestalt Laws, composition and figure and ground relationship.
Introduction to concept of negative space.
Use of symmetry. Generation of patterns and textures using simple elements.
Introduction to typography and fonts.
Use of grids in graphic composition.
Colour circle, colour combinations and its dimensions: hue, value and chroma.
Colour meanings in traditions and psychological use of colours.

To expose the students to fundamentals of design.

To train the students in analyzing visual compositions and synthesizing them using elements and principles of design.

1. Students should develop sound foundations of the subject.
2. Students should be able to imagine thoughtful applications to the elements and principles of design.

Lauer, D. A., & Pentak, S. (2015), Design Basics, Cengage Learning

Ellen Lupton, Jennifer Cole Phillips (2015), Graphic Design: The New Basics, Princeton Architectural Press

Timothy Samara (2020), Design Elements, Third Edition: Understanding the rules and knowing when to break them, Rockport Publishers

Verlene Wamboldt (2021), Elements And Principles Of Design: A Great Tool To Learn About Design, Independently Published

International Conference on Research into Design

Design Studies